CUSTOMER INSIGHT WEB VERSION: Click Here
Christmas clicks O
Enhancing the online customer experience By Matt West, CEO, Feefo
Customer experience (CX) encompasses so many important aspects of the buying journey and isn’t just about reviews and the data attained from interactions.
utstanding CX considers every part of the journey a
customer makes; from when they discover a brand to well beyond the moment they complete a purchase.
With the unique circumstances of 2020 pushing customers towards online shopping, without doubt the Christmas rush is going to look a little different to what we’re used to. Website sales have increased by anywhere between 40-50 per cent during the pandemic, and it’s widely anticipated that many of us will shop online this festive season, through choice or necessity.
EXPERT ROSTER
We might be counting down the weeks until the big day but there are still plenty of ways you can improve the online customer experience you provide consumers, and ultimately boost sales while doing so. Get started with our five top tips to enhance your online offering.
1. Put your key products on a pedestal A key focus of your festive marketing campaign should be on your most unique, exclusive, or historically best-selling products. Putting them front and centre allows your business to achieve the coveted holy grail of competitive advantage over
FOR INCLUSION CALL THE CLASSIFIEDS TEAM ON 0208 092 5227
Your catalogue will look stunning and sell more effectively with our creative expertise and care.
Looks Better & Sells Better
se a d ca e • catalogues
PLUS: • brochures • mail packs
• integration with digital
5% O
5% OFF w th cwi c
AUTUMN17AUTUM
with code UT MN17
% O T
%OF it
code co e 7 02 TADESIGN the catalogue specialists 8 AUTUMN 2017 COLLECTION The Trade Professional’s Choice T Autumn 2017 Autumn 2017 017 Fixing & Building
Sealants & Adhesives Furniture Fittings Chemicals Abrasives
Cutting & Grinding Drilling Tools
• 1 D
• 2 B
18v Co pact Cor Drill Driver
Comp
2 x 1.5 Bat
& Case 5Ah L
Batteries, Ch & C e
Li-ion harger C dl
rdless r
Decorating Safety & Workwear PPE & Janitorial Auto Index
ON £NLYONL £99.99 ON wur
.co.uk urth.co.u S See page: XX
MOBILE APP FASTEST WAY TO ORDER
Be eretter quality: Better value: Personal service 03300 555 444
Sales consultant
Open Mon-Fri 7:30am - 5:00pm
5 44
004 018
018 029
048 055 059
048 055 059 064 069 081 085
097 104 128
081 085
104 128
44 020 8939 3800 |
willowandhall.co.uk Much more at
tadesign.co.uk
Call Tony or James on 01273 72 40 40
J design | copywriting | brand positioning | art direction | direct marketing Direct Commerce |
homeofdirectcommerce.com
FREE Catalogue
Clinic Session
MULTI-AWARD WINNING
EXPERTS ON CALL
2018
JASPER CHAIR SEE PAGE 18
60% OFF
SMART, FLEXIBLE FURNITURE business, education, communities, hospitality 01442 233 384 |
mogodirect.co.uk
100s MORE AMAZING OFFERS INSIDE!
TESOR O by design
SPRING 20 1 8 R P £249.£P RRP RP RRP £249.99
SAVESAVE £150
£150!
S
P age 27
Gifts, Home, Jewellery, Pashminas, Handbag s, Accessories 01908 523152
www.tesorobydesign.com
15% OFF
SMARTCOMFORT15 USING CODE
Sl epweSleepweee ear || L
Sleepwear | Loungewear | Le isurewear | Underwe ar
derek-rose.co
pw AUTUMN 2017 COLLECTION
ose.com
WINTER 2017 ear | Le i s u
WINTER
derek-rose.com
products INSIDE
NEW
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70
