PROMOTED CONTENT
“There are relatively few direct retailers who offer insert opportunities like this as for the most part, the direct mail advertiser or catalogue retailer has insufficient space or weight available to accept commercial inserts. One exception is catalogue and online retailer Scotts & Co. This multi- title catalogue group undertakes over 30 million catalogue mailings each year and claims to have the largest database of affluent mail order consumers in the UK”
already proved they’re highly responsive to direct marketing offers.”
Swabey said: “Mail Train Media is a low-cost means of testing direct mail at a fraction of the cost of a postage stamp. Mailing inserts directly into millions of homes is a highly cost-effective way of testing alternative creative advertising treatments.”
He added: “Unlike inserts in newspapers and magazines, neither shortfalls in circulation nor returns of ‘unsold’ copies will arise. Our circulation figures are
guaranteed and advertisers can access records of postings at any time.
“Similarly, pure play online advertising cannot compete with the power of this new personalised medium, which is more cost-effective, stays longer in the home, and creates a much stronger impression – particularly for an older audience.”
Scotts and Co. is a multi- channel retail business which includes the brands Scotts of Stow, Expert Verdict, Gift Discoveries, The Traditional Garden Supply Company and
Bloom. Scotts largely trades with its customers through large-format mail order catalogues, supported by two f lagship retail outlets based in Stow-on-the-Wold and an increasingly successful online business. It undertakes over 30 million catalogue mailings each year and claims to have the largest database of aff luent mail order consumers in the UK.
Regular insert clients already include brands like Ocado, Gtech, Stannah, Fred. Olsen Cruise Lines, Key Equity Release, Project Solar UK, Dogs Trust, The Week and Age UK.
For further information, please contact:
scottsandco.com
mailtrainmedia.co.uk
“Mail Train Media is a low cost means of testing direct mail. And it is immensely powerful. It’s also a cost- effective way of testing alternative creative advertising treatments by mailing inserts into millions of homes”
36 Direct Commerce |
homeofdirectcommerce.com
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