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ISSUE NUMBER 256 | WINTER 2020 | ISSN 2049-8993 CONTENTS


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14 18


The official publication for the DCA


homeofdirectcommerce.com 5000 print copies are mailed to readers with thousands more accessing our digital


edition, checking our daily news updates and getting the insight they need at Cover image courtesy Scotts and Co.


With special thanks to Scotts & Co. and The Tapestry Agency for their support of this issue.


Editorial and subscriptions t: +44 (0)208 092 5227 e: info@directcommerce.biz w: homeofdirectcommerce.com


Advertising


t: +44 (0)208 092 5227 e: sales@directcommerce.biz


Membership Services Ltd / Direct Commerce 32 Enterprise Avenue Tiverton


Devon EX16 4FP


Publisher & Acting Editor Jane Revell-Higgins


Design & Production Dean Fraiquin


Executive Producer - Content Victoria Revell-Higgins


Reporter Beth Slow


Stay in touch Click here to join our


Group


Direct Commerce is published by Membership Services Ltd. Every effort is made to ensure that all content is accurate and provides honest representation of the facts. As publisher, Membership Services Ltd can accept no responsibility fo errors or misleading claims made by our editorial contributors, staff or advertisers. The copyright for all content of Direct Commerce is held by Membership Services Ltd and no material from this issue or earlier issues, or from our website homeofdirectcommerce.com may be reproduced without our express prior consent.


©2020 Membership Services Ltd. homeofdirectcommerce.com | Direct Commerce


20 Into 2021 28 Multichannel 37 Ask Chloë 40 Business to Business 42 46 48 51


Pandemic Logistics Viewpoint


54


Cyber Security Digital People


59 DCA Update 65 Insert Media 67


Publisher’s Note News round-up Customer Insight


Fulfilment Operations Customer Service Operations


The Final Word on Insert Media


NICHE DIRECT RETAILER FOR SALE


mature market * easily relocated * no staff


Growing with loyal customer file. Strong ongoing potential in the right hands. Bring it inhouse or continue to outsource.


For more info email info@directcommerce.biz


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