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a Facebook Ads expert to run your Facebook Ads and a Google Ads expert to run your Google Ads.


Once you have that clear job brief, it is time to create the shortlist. I would recommend speaking to at least 3 options for each role.


When hiring freelancers and agencies you’re going to need to find people to put on your shortlist – searches, recommendations etc.


If you’re using a virtual assistant platform just sign up and post the job, then the freelancers will come to you.


Meet with your favourites, and hire accordingly.


If it’s a larger job then speaking to past clients is crucial.


For particularly important roles it can make sense to hire two option initially, see how good a job each does and then continue working with the best one.


How to do you manage outsourced marketers to get the best results? At the start of the relationship make sure everyone is clear on what you want them to do, how much you’ll be paying


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for it, how you expect to be communicated with, and how results will be judged.


The communication element can be the trickiest to get right as assumptions on either end can be wildly different. Make it clear how often you expect to meet (virtually or real world), and how often you want to receive updates via email. With freelancers I often ask for a weekly status update and a quarterly call.


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