PROMOTED CONTENT Scotts & Co. creates


Mail Train Media A new inserts-based ad medium


Scotts & Co.is to launch an ambitious new inserts- based advertising medium called Mail Train Media.


W


ith marketing budgets badly hit by the Covid-19 pandemic,


Mail Train Media aims to provide a direct advertising solution that is more cost- efficient and better targeted than press inserts and online advertising. Circulation figures will be guaranteed. And rates will be at least 80 per cent less than the cost of a direct advertiser’s own mailings.


The new advertising solution is being aimed at brands that want to reach aff luent male and female consumers aged over 55 who have shown a preference for shopping direct from home.


With over 30 million separate catalogue mailings planned for 2021, Scotts & Co. is so confident that Mail Train Media will provide a cost- effective solution for brands that it is offering first-time advertisers an opportunity to test 50,000 inserts for free.


Mail Train Media is launching at a time when people are spending more time at home than ever before. Nigel Swabey, Chairman of Scotts & Co., believes the massive increase in home working caused by the pandemic has set in motion a trend that is likely to last well beyond the end of any lockdown.


“What is certain is that people are now looking for safe, contact-free home delivery - as an alternative to having to go to the shops. People in the 60+ age group, in particular, are trying to mitigate the risk from the pandemic to protect themselves and their family members. This focus has seen Scotts & Co.sales soar”


homeofdirectcommerce.com | Direct Commerce


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