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How to achieve smarter eBusiness post COVID-19
By Mark & Ian Hammersley, SmarteBusiness I
n the last few months, we have collectively been through many changes in
the way we live our lives. As business exists to serve the needs of the people, business has had to change too. The changes were unprecedented and unexpected and the businesses that have done best were adaptable and could make changes quickly and easily. In some ways the virus highlighted what was already in place.
If the core of our business was not in a good place before COVID-19, then it made it harder for us to make the quick changes needed to adapt. We have all been taught
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that being adaptable is the key to survival, but despite knowing that, we often get stuck repeating the same things or settle into comfort zones in both our personal and business lives.
Bruce Lee is famous for his quote on being shapeless and formless like water. Water takes the shape of whatever it is contained in and it finds a new path if its way is blocked. Water is both fluid and powerful. So how do we make sure our business is strong and yet able to make changes when needed?
There is no use trying to predict what changes may be
coming as very few people are good at predicting what those changes will be.
“Those who have knowledge, don’t predict. Those who predict, don’t have knowledge.” -Lao Tzu
So if we want to be ready for the roller coaster of life but can’t be expected to predict what new needs may arise in the future then the best thing to do is make sure our business is ready to make changes quickly and easily.
How do we do this? We look at the fundamentals of the business and make sure the
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