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COVID-19 ☛ WEB VERSION: https://bit.ly/2ZNnk97


Giving back to support Covid-19 impacted businesses


The Lake District Hub


www.lakedistricthub.com was founded on the 1st June 2020 by founder Gareth O’Rourke and it aims to become the leading visitor website for the Lake District and Cumbria area.


G


areth left his role as director of international


eCommerce and buying for the branded fashion business CHO where he had spent the last 5 years building award winning digital marketing campaigns. He helped grow the business by over 250 per cent changing it into a multi- million pound business selling internationally. Before that he has worked extensively in the travel sector heading up the digital departments for the holiday park and holiday cottage industry. He has also worked in the luxury travel space heading up digital for a 5-star resort in Barbados.


“I left my role as director of international eCommerce and buying, with the intention of setting up this project as I grew up in the Lake District and lived here most of my life and wanted to do something to make a difference by using my extensive award winning digital marketing experience to help an area that is reliant on the visitor economy”


Gareth started his career at 21 years of age, where he set up 3 retail stores and an eCommerce business which he ran for 13 years in the female mid-market branded fashion space. So, setting up


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this project and working for himself again is something that is not alien to him.


“I’ve always had an entrepreneurial mindset, constantly looking at ways to improve things, making things better and looking at what opportunities there are. It feels good to be setting something up again that will make a difference.”


Interestingly Gareth is also a founder of a CBD company www.yourhemp.co.uk which he got involved with when two work colleagues wanting a businesses partner that could help with digital and business strategy.


“CBD is a huge departure from fashion and travel and tourism, however it’s a really interesting area and is set to be worth £1bn by 2025, part of the reason I got involved in this was that the business gives 10 per cent of its profits to the mental health charity “The Mix” which helps young people struggling with mental health issues.”


The Lake District Hub was created to help the visitor economy and its businesses because of the impact the Corona Virus was having and will continue to have for


Direct Commerce | homeofdirectcommerce.com


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