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without the availability of the bloated advertising budget, old measures will be invalid. This will invariably lead the increasingly short tenures as results become nigh in impossible to deliver against. Or does that set the scene for the CGO to focus on growth,


innovation, and product development allowing for the CMO to remain focused on the delivery of the sales and marketing ambitions to communicate not just today’s message, but that of tomorrows growth?


FOR INCLUSION CALL THE CLASSIFIEDS TEAM ON 0208 092 5227


“Findings suggest that CMOs will have to significantly adapt to hold onto their positions...”


EXPERT ROSTER


it costs less than you think to appear here...


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