COVID-19 ☛ WEB VERSION:
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the next 18 months. Gareth decided that he needed to create a platform that was accessible for all businesses in the area to be featured and decided as a result of the Corona Virus to offer 6 months free to any new business joining and a low annual fee of £59 even though he has no income himself at the moment.
“I am in a very fortunate position, where I can afford to take some time out and focus on helping other businesses which are not in the same position”
The information for the Lake District is very fragmented, with no central point for a visitor to access to make the most of their stay in the Lake District and surrounding areas. Therefore, the Lake
District Hub aims to become a hub for the area, one central point to help remove some of those barriers to make sure visitors keep coming back.
Parts of Cumbria have already seen an increase of 400 per cent in unemployment, some of the highest in the UK due to the Corona Virus, before this unemployment was below the national average. The Lake District has a population of around 41,000 people with 15,000 of those working in the tourism sector. Once you take out people of school age and those who are retired, it effectively means most of the Lake District’s population could not survive without the visitor economy.
“I have friends and family who either work in or own businesses in the Lake
homeofdirectcommerce.com | Direct Commerce
District that rely on the visitor economy and I knew I had to do something to help them, many of whom were very worried about their futures.”
Further investment is planned into the website development and marketing of the platform with the aim of having 2,000 businesses featured over the next 12 months and becoming the leading Lake District website beyond that.
“Ultimately the aim of this project is to increase visitor numbers to the Lake District and its surrounding areas so that more businesses can survive through this crisis, which in turns means less people will lose their job, if I am able to achieve that then I know I will have done everything I am able to, to help make a difference”.
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