ASK CHLOË ☛ WEB VERSION:
https://bit.ly/2ZUTAaC
For now here’s one to get the ball rolling:
Chloe, How can I speed up my access to the right data to make decisions? Those I’m speaking to who are doing the best at weathering the storm have sped up their reporting and analysis cycles.
What they used to look at quarterly they’re now looking at monthly, what was looked at monthly is now weekly, what was looked at weekly…. You get the idea!
Consumer behaviour is changing much faster and if companies aren’t analysing more frequently they are f lying blind and making bad decisions.
Speeding up reporting and analysis cycles comes at a cost – time. Most retailers are still using manpower heavy systems to collate the data. This means that reporting more frequently leads to team
members spending much more time creating reports, rather than analysing them and taking the actions that will help the business.
That means it is time to take the manpower out of reporting.
My top recommendation for doing this is a free Google tool called “Data Studio” (
datastudio.google.com).
With it you can set up reports that are automatically updated – so once set up you can just go to the report and analyses each time you need to, you don’t have to create the report first – the results are just there ready to be looked at.
In my experience it can reduce reporting and analysis time by 75%.
If it takes your team 2 hours to pull together your weekly reports then that’s almost a day saved each month.
homeofdirectcommerce.com | Direct Commerce
You can also use Data Studio to automate distribution of reports – set it up to automatically email the team each report as often as you need to. Saving even more time.
You can even download each report as a PDF if you want to review off line.
How does Data Studio do all this? Well, it pulls in data from lots of other systems – Google Ads, Facebook Ads, Google Analytics etc, and you can set it up to read off spreadsheets for data from systems you can’t integrate it with.
I’ve been using it for about 9 months now – and it’s one of my favourite ways to improve the performance of a marketing team. It saves them time finding the data, and enables them to make better decisions because it puts the right data at their finger tips. What’s not to love?
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