Flow Level Pressure 17


Magnetrol and APM Announce a Strategic Partnership


Magnetrol International, Incorporated and APM Automation Solutions Ltd. (Tel Aviv, Israel) have completed a market-changing agreement designating Magnetrol as a global private label distributor of APM's groundbreaking bulk solids measurement technology.


The non-contact, dust penetrating bulk solids measurement technology will now be distributed around the globe through Magnetrol's numerous international offices and distribution network, a partnership that will allow both companies to significantly advance the solids measurement market.


APM’s revolutionary technology accurately measures volume of stored solid contents, by mapping multiple measurement points on the material surface and generating an accurate reading of the content, thus helping companies and factories to improve inventory management and optimise the process flow of their operations using true and reliable measurement.


"This exciting business partnership is a critical step in a changing industry that will no longer rely on simple level estimation,” says APM CEO Ofir Perl. "With Magnetrol's global business reach, APM's patented volume measurement technology will now become the standard of industry for bulk solids measurements.”


Magnetrol’s CONTOURTM product


works with almost every solid and bulk powder material, such as coal, cement, sand, aggregates, fly ash, chemicals, fertilisers, food, grain and plastic pellets. In addition to bins and silos, the systems allow measuring in previously difficult-to-measure vessels or containers, such as bunkers, hoppers, pits, open bins, bulk storage rooms and warehouses.


Combining the revolutionary APM technology and Magnetrol's strength and presence in international markets will boost APM's technology presence and will allow Magnetrol to secure large segments of the bulk solids measurement market, as well as complete its product line.


”This agreement provides a unique strategic fit. APM is a company that has pioneered the application of low- frequency acoustic technology to provide a 3-dimensional map and volumetric measurement of solid material in silos and open bins, says John Heiser, vice president and COO of Magnetrol. “This novel capability from APM overcomes the limitations associated with conventional technologies in solids level applications and has the potential to revolutionise the market. Magnetrol and our channel partners offer a well-earned reputation as the level supplier of choice for the most difficult applications. A Magnetrol / APM partnership extends the range of applications that Magnetrol can solve with our customers to include very difficult solids inventory measurement, further enhancing our position as the ‘customer’s preferred partner’ for level controls.”


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Precise, Reliable Bulk Solids Inventory Management


CONTOUR improves bottom-line efficiency with more accurate safety stock and COGS management.


A self-cleaning feature ensures continuous performance integrity.


Low-frequency acoustic technology maintains signal strength and accuracy even during dusty filling conditions.


CONTOUR measures challenging applications that incur buildup loads or random material surface irregularities.


Multiple-point measurement precisely maps material surface variation.


CONTOUR transmits a 3D graphical display to capture powerful consumption data.


3D Visual Mapping Takes Volume Measurement to the Next Level


To learn more about the bottom-line benefits of CONTOUR acoustic volume mapping for bulk solids and powders, visit: Contour.Magnetrol.com


Now, you can improve safety stock tracking and COGS (cost of goods sold) efficiencies with more precise control of your bulks solids and powders inventory. New CONTOURTM


acoustic volume mapping provides more accurate,


reliable measurement than traditional level instrumentation to enable you to visualize true material consumption in your bins and silos.


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AUGUST / SEPTEMBER 2013 • WWW.PETRO-ONLINE.COM


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