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20 Strategies to Boost Life Science Business Growth


Bridge4Bio, an international business consultancy group focused on promoting the growth of life sciences and biotechnology companies, is targeting four strategic areas to assist both startups and established companies plan and grow their businesses globally. Bridge4Bio’s team of senior consultants addresses the following: Channel development - Bridge4Bio’s senior management team with its global coverage helps clients find the appropriate distributor, or choose appropriate partners for OEM mergers or licensing deals to expand their business.


Strategic marketing - Bridge4Bio provides guidance on how to build and implement a global business plan including developing new and existing product line channel strategies. Advice covers implementing market promotions and communication programmes, agreement negotiation, as well as ensuring IP and profitability are solid to capitalise on future opportunities. Global sourcing - Bridge4Bio’s international experience simplifies identifying the best sources to manufacture product, reduce cost, negotiate contracts, or improve quality through long-term global partnerships to gain a competitive advantage. Capital investment - Bridge4Bio is well connected to Silicon Valley and global investment contacts to act as a bridge between the client and an appropriate investor or partnership company.


“Forming a partnership with Bridge4Bio allows life sciences and biotechnology companies, both large and small, to maximise their growth potential while working with tight budgets,” explained Hugh Douglas, Bridge4Bio’s President. Douglas continued: “Bridge4Bio provides our clients the experience of a network of ten international life sciences and biotechnology consultants who have all experienced first-hand the start-up and growth challenges faced by life sciences and biotechnology businesses in global markets. We recognise that companies may not have the funds for high-priced consultants. The client pays us based on the success of the implementation which means that the up-front cost and risk is further reduced for our clients.”


Circle no. 362 Expansion of qPCR Offering for Screening Applications


Integrated DNA Technologies (IDT) has added additional flexibility to its PrimeTime™ qPCR product offering. In order to provide even greater user input, customers can now customise the Standard and XL qPCR Assays by specifying the dye and quencher pair used on the probe and the ratio of primer to probe. These new PrimeTime scale features work in combination with the existing versatility offered across the PrimeTime range, including the ability to set the design parameters, select exon spanning sites to reduce genomic contamination, and view the primer and probe sequences prior to purchase. In addition, the new features give researchers more flexibility for multiplex design and experimental setup. As a result, the final product can meet all personal and experimental preferences.


PrimeTime qPCR assays are 5’ nuclease assays consisting of a forward and reverse primer along with a dual-labelled probe. The assays are shipped lyophilised with all components in a single tube and with enough reagents for 500 (Standard) or 2500 reactions (XL). The use of a fluorescent probe, as opposed to an intercalating dye, eliminates inaccuracies associated with primer dimers or non-specific binding. Fluorescence is detected only when the probe is cleaved by the polymerase action of the elongation phase. This improved specificity ensures that users can gain precise and reproducible results with every reaction.


Circle no. 363 ADVERTORIAL WQL-pH – New Data Logger from WTW


Monitoring of water resources has become a global challenge with high priority. Therefore innovative measuring technology is essential. The multifunctional pH data logger WQL-pH from WTW with a diameter of only 25 mm is made to meet all requirements of continuous long-term pH measurement and data logging. The logger is usable in ground and surface water as well as in drinking and waste water.


Key features • Flash memory for up to 600.000 data records. Each data record contains pH, temperature, date and ID-number • USB connection for fast data transfer to PC measuring operation • High quality lithium battery and intelligent energy management for longer battery lifetime • New pH Electrode SensoLyt®


WQL with polymer reference electrolyte is extremely stable and allows a precise


measurement over a long period of time. • Robust IP 68 design: Pressure- (10 bar) and water-resistant (100 m depth) • User-friendly interface allows easy and fast access to all important functions and settings


Circle no. 364


ProfiLine 3000: Single-Parameter Handhelds from WTW


LABORATORY PRODUCTS


WTW GmbH proudly presents their ProfiLine 3000 series of single parameter handheld instruments. All models have a rugged waterproof housing with IP 66/67 protection class. The battery compartment allows easy exchange of batteries or the use of rechargeable batteries. A technical highlight is the special silicone keypad with sealed surface and the feeling of ‘real’ keys. It provides an excellent operation and is easy to clean. The instruments have continuous operation times of up to 2500 h with one battery pack (4 x 1.5 V AA).


Three model lines are offered:


• The 3110 Series for pH or conductivity measurement are functional and easy-to-use handhelds for standard measurements.


• The 3210 Series for pH, D.O. or conductivity measurement has a backlit graphical display, a plain text menu and a special CMC function to ensure that the measurement is taken within the calibration range. The series also has enhanced measurement capabilities.


• The 3310 Series for pH, D.O. or conductivity measurement is a true highlight: An automatic datalogger with memory for 5000 records and a 100% waterproof USB interface make them perfect for long-term recording in the field and for fast data transfer to a laptop or PC.


Circle no. 365 Circle no. 366


LAB ASIA - MARCH/APRIL 2010 - LABORATORY PRODUCTS


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