APPOINTMENTS Revenue growth sparks new hires
Business is booming at Leicester- based digital marketing agency Anicca Digital, as a string of client wins has led to three new hires. The full-service performance
agency has strengthened three of its internal teams by employing Angela Padfield as business development manager, Mark Janes as content account manager and Jayesh Mistry in the paid media team.
Angela Padfield has joined the
Anicca team from Reach Plc, after supporting the Leicester Mercury commercial team for 11 years. As business development manager, Angela will work with managing director Ann Stanley to bring new clients into the agency. Angela was one of many people
who suffered redundancy caused by the pandemic. She said: “When I found out I was to be made redundant, I made a list of companies that I would like to work for. Anicca was top of that list – I approached Ann Stanley about a position, and the rest is history. I have been so impressed by the customer-centric approach at Anicca.” Mark Janes brings with him over
25 years of marketing experience, including seven years in De Montfort University’s marketing team.
The new Anicca Digital additions (L-R): Mark Janes, Angela Padfield and Jayesh Mistry He said: “I was really excited by
the breadth of knowledge in the Anicca team. I felt that I could bring my public and private sector knowledge to the table and help our clients learn something in return. I’m very interested in the training side of the agency, and the added value skills offered by Anicca.” Jayesh Mistry joins Anicca as senior paid media account
executive. He has spent two years at Adtrak managing pay-per-click campaigns for a range of clients, and now brings that expertise to Anicca’s client portfolio. Jayesh said: “I have lots of ideas
and having access to a sector expert like Ann was a real draw. The agency has a wide variety of clients across a range of sectors, which enables me to try out new advertising techniques to get the
Stephen joins the team at Ignys
Nottingham-based electronics design and software development consultancy Ignys has welcomed Stephen Keetley (pictured) to its expanding team. Stephen will drive a quality focus for the
technical delivery side of the business, furthering team capacity and sustainable growth. It will also allow him to coach the Ignys engineers on a one-to-one basis, bring new ideas to the table and provide clients with clear plans and regular updates on progress. He said: “I’m looking forward to getting
stuck into the technical projects and help the Ignys engineers and customers alike.” Ignys managing director Richard Fletcher
added: “Stephen will add further organisation and professionalism to the technical side of work on client projects. "The clear focus Stephen brings to the
table will allow us to provide exceptional quality in our services and deliver projects in a streamlined way. "I am very keen to utilise his experience to
bring innovative solutions to our engineering function and further expand our vast range of services as we evolve.”
Amtual Binaha
Design consultancy welcomes graduate
Planning and design consultancy Julia Allen Building Design (Jabd) has welcomed a new graduate from the University of Derby. Amtual Binaha has achieved a
first-class honours degree in architectural technology. Jabd chartered construction manager Julia Allen said: “I look forward to working with Amtul, supporting her development and expanding her knowledge.” Derbyshire-based Jabd provides specialist planning and design services, discharging planning conditions and feasibility for commercial, domestic and agricultural projects.
business network February 2021 27
best results for our customers.” Anicca Digital managing director
Ann Stanley added: “The pandemic has seen many businesses switch budgets to online marketing, following their locked-down customers onto marketplaces, social media or e-commerce platforms. As a result, we are thrilled to be able to employ more talented, local people into well- paying long-term roles at Anicca.”
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