APPOINTMENTS
Liam Brown and Rachel Gascoigne Pair of promotions at Purpose Media
Two key members of the team at Derbyshire-based full-service digital marketing agency Purpose Media have been promoted. Liam Brown is the new head of
business development, while Rachel Gascoigne has taken on the role of head of copy. The appointments reflect the level of commitment each has shown over recent months and are part of a plan to adapt team structures to meet the rising demand for digital marketing solutions. Liam joined Purpose Media,
based in South Normanton, in 2018 from consumer credit giant Experian. His role involves identifying opportunities with businesses that are looking to
improve their online marketing performance by developing their website SEO, improving their brand messaging and by using tools such as social media, email marketing and other digital platforms such as pay-per-click. Commenting on his promotion,
Liam said: “When I started working at Purpose Media, it was clear this is a company that rewards hard work and encourages people to try new ideas. My promotion means I can be much more proactive supporting the needs of businesses looking for a marketing partner that is committed to delivering a return on investment.”
Rachel joined the company in
2017 from marketing agency StrawberryToo, where she was a copywriter. She also has previous experience from companies such as LadBible, which owned Pretty52. Rachel’s new role means she will be leading a team which creates engaging content that maximises the chances of it being found when people search for solutions on the internet and motivates customers to take action.
Rachel added: “I’ve learned so
much since I joined Purpose Media, and it’s always been my goal to soak up as much knowledge as possible in order to progress further in my career. I am
looking forward to helping to expand our skill base and widening our approach to support other content strategies such as digital PR.” Managing director Matt
Wheatcroft said: “Liam and Rachel have contributed some brilliant work over the last year. They’ve adapted quickly to the challenges our business has faced and have contributed many new ideas and processes to ensure our customers receive a great service and get value for money.” Chamber strategic partner
Purpose Media provides strategic marketing advice, website design and development, SEO, brand and creative design, digital marketing,
TAB Derby & East Midlands expands team
Derby-based business mentoring firm The Alternative Board Derby & East Midlands (TAB) has expanded with the recent addition of three new facilitators and a marketing manager. Phil Hughes, Phil Dobson and Paul
Male join the business coaching group as partner facilitator-coaches, bringing with them a wealth of business experience. Phil Hughes is passionate about
helping business owners solve their problems, grow their businesses and achieve a better work life balance. He said: “I have grown
businesses from the ground up and understand the great pressure this can bring, and the need for a sounding board. TAB’s combination of peer advisory boards and one- to-one coaching is pretty unique and a powerful combination.” Phil Dobson also joins the team
26 business network February 2021
with over 30 years of sales and business management experience within SMEs. He said: “Running a business can
be a lonely place, and the support TAB offers is fantastic. I can’t wait to bring that to other business leaders.” Paul Male has a background in
procurement transformation and complex transactions, having worked in a mixture of corporate and consulting roles, during his 24- year career. He said: “I’m excited to be joining the TAB team to bring my own experience of running a business to others.” Laura Wright joins as membership marketing manager, to drive the strategic expansion of the team within the region. With over 14 years’ B2B marketing experience across all disciplines, she will help the team to promote the brand regionally.
Phil Hughes She said: “I’m excited to be
working with the team at TAB, the value they bring to their members is so clear to see.” TAB business owner Max Crosby-
Browne added: “We’re really excited to be expanding in the Derby and East Midlands region. Our members get so much out of the TAB offering and now we are able to support even more businesses in the area.”
Phil Dobson
Laura Wright
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