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Contents COVER STORY


8 Eclipse International Helps Retailers Meet The Demands Of Today


FEATURES 6 Editors’ Picks


16 Product Focus 18 Q & A 36 Special Feature 38 From The Publisher


DEPARTMENTS MARKETING


12 Serta Simmons Bedding Generates Excitement With All-Virtual Showcase


12 Tempur Sealy Commits To New Long-Term Sustainability Goal


14 Precision Textiles Shakes Up Its Marketing Strategy With Direct Mail Campaign


14 Opt-in Helps Retailers Upgrade Their Customer Communication With Simple Texting Features


ACCESSORIES


20 PureCare Supports Beauty Sleep With New Pure Silk Pillowcases


22 Modway Unveils Stylish New Headboard Models


23 BEDGEAR Unveils Airflow Pillow Collection


24 King Koil Launches Premium Adjustable Bases To Complement Its Luxury Mattress Program


25 Southerland Unveils New One-Piece Adjustable Base For The Price-Conscious Consumer


6 Sleep Retailer / Winter 2021 MATTRESS


26 Classic Brands Debuts Infinity Sleep Collection


28 MLILY USA Enters The Juvenile Bedding Segment With New Jama Collection


30 Corsicana Meets Demand For Healthier Sleep Products With New American Bedding Copper Mattresses


30 Spring Air Unveils New “Breathe” Line Of Antiviral And Antibacterial Mattresses


32 Restonic And Biltmore Ink An Ongoing Commitment To Their Successful Brand Partnership


33 Silentnight Makes Its US Debut, Bringing A Message Of Trust And Support


34 Englander Proves To Be A Strong Partner To Retailers During The Pandemic


ADVERTISERS IN THIS ISSUE


38, Blu Sleep Products myblusleep.com 1.844.421.0101


39


19 Colonial LLC colonialllc.com 336.862.7380


2


Eclipse International eclipsemattress.com 800.233.7467


15 International Market Centers imcenters.com 702.599.9621


7


Kingsdown, Inc kingsdown.com


800.800.1353 ext 1104 37 MLILY


mlilyusa.com 877.475.7768


13 Opt-In Mobile Solutions optinms.com 800.256.5509


3


Posh+Lavish poshandlavish.com 855.POSH.LAV


27 Precision Textiles precisiontextiles-usa.com 973.890.3873


31 Reverie reverie.com 888.888.5990


25 Specialty Sleep Association sleepinformation.org 559.868.4187


40 Spring Air International springair.com 617.884.2300


5


South Bay International southbayinternational.com 800.723.0316


35 Sustainable Furnishings Council sustainablefurnishings.org 252.368.1098


29 Therapedic International therapedic.com 800.314.4433


21 Wright Global Graphics wrightglobalgraphics.com 800.678.9019


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