MLILY USA Enters The Juvenile Bedding Segment With New Jama Collection

By Gretchen Kast Looking to fill a niche in the juvenile sleep products category, MLILY USA has devel- oped its first youth sleep collection, de- signed to give children their first “big-kid” mattress and pillow. The addition of the ju- venile sleep line will allow home furnishings and sleep retailers to liven up their bedding departments with bright, fun mattresses from a trusted vendor partner. The new JAMA Collection features two mattresses and an adjustable pillow that are designed for children once they grow out of the crib stage. The mattress design follows industry safety guidelines for use with safety bed rails, bunk beds and trundle beds. Man-

ufactured to MLILY’s exacting quality stan- dards, the collection features child-appealing, colorful accents in blue and purple, and each mattress is packaged with a washable mat- tress protector. “We see great growth opportunity in the juvenile sleep products segment, and JAMA will complement the balance of our MLILY product selection to give retailers a full sleep program for all family members,” said Stephen Chen, president of MLILY USA. “Our design team has taken into account safety requirements for mattress use with bunk beds, trundles and bed rails so that parents can rest assured that their children are sleeping safely.”

The new mattresses are available in five-

inch and seven-inch models. The five-inch mattress model features MLILY’s adaptive foam and base foam and is available in twin and full, ranging from $399 to $499 at retail. The seven-inch mattress is crafted with gel memory foam for enhanced cooling proper- ties, MLILY’s adaptive foam and base foam. It is available in twin, full and queen and retails from $499 to $699. “We opted for foam mattresses to help

give another safety component into the equation. Children love jumping on beds, and the foam we’re using helps absorb some of the bounce inherent to spring beds,” Chen said. “Plus, our foam combina- tion delivers the right amount of support for growing bodies.” The JAMA adjustable pillow is child-sized

and features a removable and washable cov- er. Built for customization, it is designed with three layers of ventilated foam—a single con- toured layer of ventilated foam and two flat layers that can be removed so the pillow can be customized for personal preferences and sleep position.

In addition to giving retailers a juvenile lineup from a trusted partner, MLILY will also incorporate the JAMA Collection into its philanthropic partnership with Special Spac- es, a non-profit that transforms bedrooms of critically ill children. MLILY has been a long-time partner of the Knoxville, Tennes- see-based group through both donations of mattresses and financial support—and this new collection will now be the specified sleep line to meet the organization’s bed- ding needs. MLILY will also donate a portion of sales from the seven-inch mattress to the organization, and the product will feature a Special Spaces tag to let consumers know more about the partnership. Visit

30 Sleep Retailer / Winter 2021

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