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ACCESSORIES


Southerland Unveils New One-Piece Adjustable Base For The Price-Conscious Consumer


By Chris Schriever Responding to consumer and retailer de- mand, Southerland has added a one-piece king adjustable power bed base to its lineup. Part of the company’s American Adjustables collection, the new B26 base was designed for the more price conscious consumer. By replacing the need for two twin XL bases, this model cuts costs by nearly 20%. “Helping our retail partners meet the needs


of their consumers with cost-effective, prob- lem-solving products has always been at the core of what we do at Southerland,” said Bryan Smith, president and chief executive officer. “Our retailers have shared with us increased


demand from consumers looking for a true king bed adjustable experience that eliminates the middle gap by accommodating a king mat- tress. Not only does our one-piece king base take care of that problem, but it also provides a value-priced offering, while assuring a good return on investment for our retailers.” Priced to retail at $1,299 in king, the B26 adjustable foundation is equipped with Blue- tooth compatibility and adjustable leg height. Featuring a wireless remote control, the base offers zero-gravity, head-up and foot-up ca- pabilities along with three pre-set positions. The bases are assembled in the U.S. in Southerland’s factories.


Recently, Southerland added a six-mod- el mattress lineup to its popular Signature brand. Designed around an 8-inch zoned wrapped coil system, the collection fea- tures premium cushioning materials like copper-infused latex and gel-infused mem- ory foam. The mattresses, priced to retail from $999 to $1,699, are engineered to be adjustable bed base friendly—they work with all of Southerland’s line of motion bas- es, including the one-piece king. Three of the new mattress models are copper-in- fused latex hybrids, while the other three feature gel memory foam. Visit southerlandsleep.com


The Specialty Sleep Association Presents


VIRTUAL SHOWROOM Las Vegas Market


Walk virtually through this entire manufacturer/supplier-filled showroom C1565


Shop our Showroom right now from your Computer or Smart Phone


www.sleepinformation.org For your invitation • email tambra@sleepinformation.org sleepretailer.com 27


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