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Mattress Classic Brands Debuts Infinity Sleep Collection


By Elaina Hundley Classic Brands is showcasing its


Infinity


Modern furniture collection, a new line con- sisting of over 100 products built for both ecommerce and brick-and-mortar retail. The collection includes products made with met- al and wood, upholstered platforms as well as bed-frames with an adjustable base. The brand will also be highlighting its expanded six-model Hybrid Infinity mattress collection.


Infinity Modern Post and Beam, a featured line in the Infinity Modern collection, includes a solid pine wood frame platform bed alongside a solid birch wood night stand, four-drawer and six-drawer dressers, and a two-drawer hutch with thought- fully placed USB ports. Each product in the line- up is available in both white and walnut. Specially constructed to sit inside or on top of slats, the Infinity Modern upholstered plat-


form beds offer consumers added flexibility when it comes to their preferred height set- tings. Retailing from $169 to $399, the col- lection provides retailers strong margins while maintaining terrific value for the consumer.


Hybrid Infinity


Classic’s improved Hybrid Infinity Collec- tion is one of the industry’s first turnkey, omnichannel bedding programs. The line delivers six specialty hybrid mattresses alongside a dedicated website, ecommerce platform, TV campaign and robust social media program that includes thousands of strong customer reviews. Developed in collaboration with Sit ‘n Sleep, the mattresses are designed with 11- and 12-gauge wrapped coils, specialty memory foams and cooling covers of phase change material. The models range from 10-inch to 15-inch profiles and are priced to


retail from $899 to $1,999 in queen. Each mattress is packaged in Classic Brands’ sig- nature bags for easy delivery or cash-and- carry by consumers, and come with a guaran- teed 365-night in-home trial, along with free shipping and exchanges.


Infinity Encore Finally, Classic will be unveiling a new five-bed memory foam collection under the Infinity Encore name. Retailing from $699 to $1999, the Infinity Encore foam collec- tion offers superior MDI memory foams, ice cold specialty covers and sharp modern de- sign aesthetics.


Built to seamlessly complement each oth- er and offer retailers a complete portfolio of products, each offering in Classic Brand’s Infinity Sleep Collection come together to ad- dress a variety of consumer needs. Visit classicbrands.com


28 Sleep Retailer / Winter 2021


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