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MATTRESS


Restonic And Biltmore Ink An Ongoing Commitment To Their Successful Brand Partnership By Gretchen Kast


“It’s especially rewarding to work with a partner that understands the importance of heritage as well as the ever-changing dynamics of today’s consumer.”


Restonic is continuing of its ongoing licensing partnership with the popular lifestyle brand Biltmore. Since 2018, the company has de- veloped various lines of mattresses under the Biltmore brand name, including Biltmore, Bilt- more Reserve and Biltmore Luxury. With this new agreement, the partnership is slated to continue into 2021 and beyond. Biltmore is a brand with a history that en- compasses furniture, lighting, accessories, area rugs and wall décor—a strong perform- er on retail floors. The Biltmore mattress col- lections by Restonic draw design elements from the 250-room Vanderbilt chateau in Asheville, North Carolina, which opened on Christmas Eve 1895. Celebrating the lega- cy of gracious hospitality created by George and Edith Vanderbilt—and the importance of a good night’s sleep—the mattresses have been positively received by retailers throughout the United States.


“Restonic is our ideal partner—the brand, the quality of the products and, of course,


the people,” said Donnette Miller, Director of Licensing, Biltmore Licensed Products. “With a strong focus on excellent customer service and satisfaction, our business goals and history of reputable service align on all levels. It was very important to Mr. Vander- bilt to extend comfort and hospitality to his guests and our partnership with Restonic has allowed us to do that with consumers across the country.” Since the launch, the mattresses have re- flected Biltmore’s commitment to timeless, classic and sophisticated designs with the cutting-edge technology today’s consumers demand. Biltmore’s audience mirror Res- tonic’s demographic targets: consumers be- tween the ages of 35 and 65 who invest in quality and lasting products and appreciate storied experiences. “We are honored to continue our partner- ship with Biltmore and bring Vanderbilt qual- ity and comfort into people’s homes in the form of an exceptional night’s sleep,” said Ron Passaglia, President of Restonic. “Julia Rosien, our VP of Brand and Digital Market- ing has created a digital, storied relationship between the two brands, affording retailers a strong, sustainable path to success in retail sales. It’s especially rewarding to work with a partner that understands the importance of heritage as well as the ever-changing dynam- ics of today’s consumer.” Visit restonic.com


34 Sleep Retailer / Winter 2021


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