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Accessories


PureCare Supports Beauty Sleep With New Pure Silk Pillowcases By Elaina Hundley In response to growing consumer interest in luxury silk sleep products with hair and skin benefits, PureCare recently launched the Pure Silk collection, featuring 100% Mulberry silk pillowcases.


“Our new Pure Silk pillowcase is a simple indulgence at a time when sleep and home wellness routines are in the forefront of consumer’s minds.”


Studies show that Mulberry silk can revive skin and hair, elevating the nightly beauty and self-care routine. The Pure Silk pillowcase has an exceptionally smooth surface of silk fibers, providing a friction-free sleep surface that tames frizzy hair and flyaways. Gentle on delicate skin around eyes and mouth—the ar- eas most prone to creases and wrinkles—silk absorbs less moisture than other natural fi- bers, allowing hair and skin to retain hydration throughout the night. Leveraging its decades of expertise in tex- tiles and relationships with global resources, PureCare is producing its Pure Silk collection with the highest quality 22 momme silk fi- bers, while still keeping accessible pricing a priority. In addition, every Pure Silk pillowcase comes with a complimentary mesh wash bag, a unique bonus that ties into PureCare’s larg-


er mission to provide cleaner, more restor- ative sleep solutions to every sleeper. “Our new Pure Silk pillowcase is a simple in- dulgence at a time when sleep and home well- ness routines are in the forefront of consum- er’s minds,” said Sarah Bergman, PureCare vice president of marketing and product de- velopment. “This new line fits in perfectly with PureCare’s commitment to provide the highest quality sleep essentials for the care, comfort and wellness of as many people as possible.” Along with designer touches that include a seamless hidden zipper and piped detailing, Pu- reCare’s new Pure Silk pillowcases are treated with antimicrobial silver product protection that helps keep bedding fresher longer by inhibiting bacteria, mold and mildew that cause deterio- ration, stains and odors on each product. The premium silk pillowcases are machine-wash- able and come with a one-year limited warranty. Available in queen and king sizes as well as four color options: soft pink, silver, champagne and celestial, the collection will be ready for retail and DTC sales in February 2021. Visit purecare.com


22 Sleep Retailer / Winter 2021


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