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MATTRESS


Corsicana Meets Demand For Healthier Sleep Products With New American Bedding Copper Mattresses


By Chris Schriever As the COVID-19 pandemic continues to ac- celerate consumer interest in healthier sleep products, Corsicana Mattress is expanding its flagship American Bedding brand with the introduction of a new copper-based mattress line-up. The five-model Copper Limited Edition collection is made with copper-infused memo- ry foam and new cover technology, spotlighting the numerous health benefits of the mineral. Copper has been shown to offer antimicro- bial and anti-bacterial properties, while also helping to maintain a cool sleep environment. Additionally, the mineral has been shown to


have anti-inflammatory properties that help rid the body of free radicals, increase blood flow and decrease recovery time following exercise. “The sleep products industry has been working at warp speed to deliver healthier sleep products for the past several years. The COVID-19 pandemic has only accelerat- ed consumer interest in copper, in particular, because of all of its healing properties,” said Mike Loomis, vice president of product devel- opment and innovation at Corsicana. “We felt that the American Bedding consumer would be a good audience to introduce the copper line to because of its core family demograph-


ic. Health and wellness are priorities for all members of the family.” Ranging from $599 to $699 in queen, this collection offers pocketed spring and copper technology at a truly affordable price point. The five-mattress line is available to retailers in both flat-pack and rolled mattress designs, with three comfort levels—firm, plush and pil- lowtop—and a 12-inch profile. All of the mat- tress models feature a copper-infused foam comfort layer, and the rolled models include a copper performance fabric zipper cover with a choice of all-foam or hybrid construction. Visit corsicanamattress.com


Spring Air Unveils New “Breathe” Line Of Antiviral And Antibacterial Mattresses


By Gretchen Kast As COVID-19


persists and consumers


remain hyper-concerned with health and wellness, Spring Air International is launch- ing a timely new mattress collection that is focused on delivering consumers a health- ier night’s sleep. Breathe by Spring Air is a four-model line-up designed with anti-vi- rus and anti-bacterial capabilities, ensuring added protection from not only viruses but allergies as well.


“Our Breathe collection helps ensure a


safe, sound sleep in an otherwise uncertain world,” said Nick Bates, president of Spring Air International. “We are confident that the new collection will resonate with our retail partners and their consumers as they look for products that help keep them safe.” The new models are manufactured using Nano Shield technology, which eliminates


more than 98% of viruses within four hours of contact and more than 98% of bacteria within one hour of contact. Nano Shield tech- nology involves the use of small particles that are integrated into fibers and textiles, such as mattress ticking, which repel viruses, bacteria and stains.


In addition to helping stave off bacteria and viruses, the collection also offers a better night’s sleep to asthma and allergy sufferers.


Retail pricing will range from


$1,299 to $1,899 for the hybrid collection in queen sizes. The initial launch for Breathe by Spring will take place digitally via a YouTube video, due to the fact that the pandemic has sig- nificantly cut back attendance at in-person markets. Moving forward, the company plans to make digital elements a part of every fu- ture product launch by Spring Air.


“The ongoing challenges from the pan- demic have totally changed the way we and our customers do business,” Bates explained. “We need to be sure that we produce sup- port materials using a broad range of digital multi-media tools that empower our partners and help them make informed product selec- tions for their businesses.” Visit springair.com


32 Sleep Retailer / Winter 2021


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