Food
How many varieties of crisp do you produce? We have six core fl avours of Lightly Sea Salted, Cheese & Onion, Sea Salt & Aspall Cyder Vinegar, Sweet Chilli, Sea Salt & Black Pepper and Bacon & Tomato. We also have Adnams Ghost Ship Ale fl avour crisps and a limited- edition charity pack using Red Emmalie potatoes.
the lowest carbon footprint in the UK, making them a perfect eco-friendly choice in the current climate. T e fresh potatoes are harvested, washed, sliced, fried and packed on the farm.
What’s the secret to a great tasting crisp? Now that would be telling! But seriously, we think it’s using potatoes that have come fresh from our farm and haven’t travelled too far. It is also important to us to hand-cook them using good quality sunfl ower oil and natural fl avourings.
How important is the crunch factor? So important - just the thought of it now is making my mouth water. T e packaging keeps our crisps fresh and crunchy.
Why do we as a nation love crisps so much? We think crisps are the perfect snack. T ey are crunchy, salty and go so well with a pint!
Which are the most popular fl avours? T e classics: Lightly Sea Salted, Cheese & Onion and Sea Salt & Aspall Cyder Vinegar.
What is your most unusual crisp? We teamed up with local East Anglian brewers Adnams to take the concept of a pint and a packet of crisps one stage further. With the help of Adnams’ brewing specialists, we were able to create a fl avour that matches perfectly the taste of Adnams famous Ghost Ship pale ale - without the gluten!
What’s coming up? We are really excited about our Red Emmalie Potato Crisps, which are an amazing pink colour. What’s more, 20p from every packet sold is donated to T e Brain Tumour Charity & Lizzie’s Fund, an incredibly important charity which is very close to our hearts. Watch this space for further new fl avours too!
5 things you didn’t know about crisps
It takes approximately one potato to make one 40g bag of crisps
Ready salted or salted is the UK’s favourite crisp flavour
Brits eat half a billion crisps every day – made out of 17 million potatoes!
Crisps are found in over 70 per cent of kids’ lunch boxes in the UK
People in the UK eat a tonne of crisps every three minutes – enough to fi ll an Olympic- sized swimming pool every 14 hours
(source: Mintel) www.fairfi
eldsfarmcrisps.co.uk
www.jimmysfarm.com
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