ship and commitment to CSR sustainability initiatives in both its meetings and hotel operations. Green Key is a rigorous program recognized by the Global Sustainable Tourism Council, which ranks, certifies and inspects sustainable practices in the hotels and meeting industries.
Overall, Caesars Entertainment has the highest number of Green Key-certified resorts among any gaming company in the world. In 2019, the Green Key Meetings Program awarded each Caesars Entertainment property in Atlantic City at least four out of five keys. This outstanding performance was echoed by the certification at the Four Key level for lodging facilities, as well.
"We have a strong track record of environmental and socio-economic progress that is essential to our operations, as well as to meeting our guests' expectations of us as a responsible business,” said Gwen Migita, Caesars Entertainment Global Head of Social Impact, Equity and Sustainability. "I'd like to commend Harrah's Resort Atlantic City, Bally's Atlantic City and Caesars Atlantic City for demonstrating a commitment to responsible meetings. Our exemplary work in Atlantic City continues off property, as well.”
The off-property work Migita referenced includes the upcoming launch of the Economic Equity Tour in Atlantic City. The tour, which was the first of its kind for the gaming and hospitality industry when it was first introduced in 2019, will be led by industry experts including community leaders, successful entrepreneurs and business executives. As it has in other markets, it will focus on advising and providing resources in the areas of financial literacy, workforce development and entrepreneurship, as well as providing potential business opportunities for diverse suppliers.
In 2019, the tour visited Horseshoe Baltimore and concentrated efforts in the broader region around Philadelphia, as well. With the momentum from the tour, Caesars Entertainment is integrating supplier diversity and economic equity initiatives around workforce development for mid- to small-size businesses that are minority or women-owned.
“We not only host events on property, we also participate in other local and regional events with our diversity partners and, collaboratively, find vendors,” said Shakira Garcia, Caesars Entertainment Eastern Supplier Diversity and Community Relations Manager. “A supplier we find in Philadelphia can easily ensure that all three markets are covered, given the short distance between them.”
Caesars Entertainment’s CSR efforts in 2019 encompassed 343,000 hours of volunteer work and 1.6-million hours of employee training in key areas. The company ended the year with a run of prominent corporate responsibility recognitions, including being named among the "most responsible" companies in America by Newsweek magazine.
Through CodeGreen, the company explores and implements ways to reduce its environmental footprint.
For meetings and events, Caesars Entertainment initiated the industry’s first Responsible Meetings and Events Certification Program to help customers plan more environmentally and socially responsible meetings.
Mid-AtlanticEvEnts Magazine 23
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