Greg Miller with Chef Dianna
by Michael Young, Caesars Entertainment
Caesars Entertainment: Social & Environmental Responsibilty
Caesars Entertainment’s commitment to the Mid-Atlantic region features a multi-pronged corporate social responsibility (CSR) approach. In 2020, Caesars Entertainment will expand its initia- tives throughout the area and reaffirm its dedication by support- ing local communities and providing positive economic contributions.
It all falls under the “PEOPLE PLANET PLAY” framework, which is how the company connects its code of commitment, citizenship programs and internal brands, such as CodeGreen (its organiza- tion-wide environmental sustainability strategy).
In support of the well-being of team members, guests and local communities in the Mid-Atlantic region, Caesars Entertainment continues its work with Second Wind Dreams, a non-profit that is working to change the perception of aging through the fulfillment of dreams.
“In that region, we work with Caesars Entertainment’s HERO program to fulfill dreams for residents living in elder care com- munities,” said Amy Safran, Second Wind Dreams director of community relations. “They experience something they would not otherwise get to do, thanks to the support from Caesars.”
Since 2009, Second Wind Dreams, Caesars Foundation, and HERO volunteers have fulfilled dreams and hosted events for over 6,000 elders. To date, Caesars Foundation has contributed nearly $1.4-million to Second Wind Dreams. The company has hosted events such as senior sweetheart dances on property, and, through its financial contributions, is able to support ventures such as the “Gifts of Light,” distributing gifts during the holiday season to elders who have little or no family.
In September 2019, the Caesars Entertainment Atlantic City team and Second Wind Dreams made yet another dream come true. Greg Miller is a resident of New Jersey’s Vineland Veterans
2 2 Marchz April2020
Memorial Home who served in the U.S. Navy as a post office clerk on a carrier. Following his time in the military, he developed a passion for baking and culinary arts. Recently, the vet boasted about his own version of a tiramisu dessert, voicing that he would love the chance to make it with the help of Martorano’s renowned chef, Dianna Miller.
Greg teamed up with Chef Dianna to recreate this popular, delightful dish over at Harrah’s Resort Atlantic City. Additionally, he was surprised and honored with a personalized chef jacket and a golden spatula as a keepsake. Guest presentations were given by Harrah’s Resort Atlantic City team members, as well as members of the local American Legion, State of New Jersey Veterans Service Council, and Atlantic County Veterans Services Organization.
“He was in tears, it was unbelievable,” Safran said. “I can’t say enough about how appreciative we are to have this partnership with Caesars Entertainment. It’s certainly done some amazing things to enhance the quality of lives in that region.”
Work with non-profit organizations, such as Second Wind Dreams, Clean The World, and the Community FoodBank of New Jersey, will continue throughout 2020. But that is not the only way Caesars Entertainment shows its commitment to the region.
Through CodeGreen, the company explores and implements ways to reduce its environmental footprint. For meetings and events, Caesars Entertainment initiated the industry’s first Responsible Meetings and Events Certification Program to help customers plan more environmentally and socially responsible meetings.
In Atlantic City, Caesars Entertainment's three local properties received external certification from Green Key Global for leader-
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