Business News
The Peak District climbs to the top of the tourism industry
Marketing Peak District and Derbyshire’s quest to promote the area as a world-class destination has been given a huge boost after it was recognised in three of the travel industry’s top awards. The organisation won bronze in the
prestigious British Travel Awards, which are considered the benchmark for excellence in the travel industry and voted for by the public. It marks the second year in a row
that the area’s official tourist board has scooped bronze in the ‘Best UK Holiday County or Region’ category – fending off stiff competition from key contenders Devon, Cumbria and the Lake District and the Yorkshire Dales. The announcement came amid a year of
‘The area
saw a 13.5% increase in overnight stays’
success for tourism in the Peak District and Derbyshire after the destination also reached the final of the Staycation Awards, which celebrate the quality and diversity of Britain’s thriving domestic travel industry. The Staycation Awards also showcased the area’s eco-tourism; Hoe Grange Holidays self- catering accommodation received
accreditation for its shortlisting in the sustainable tourism category. Matlock’s Landal Darwin Forest was also crowned ‘Best in Britain: Large Resort’, along with ‘Best Relax and Explore’ destination at the Hoeseasons’ annual gala awards. Jo Dilley, Managing Director of Marketing Peak District and Derbyshire, said: “It’s been a fantastic year for tourism in the Peak District and Derbyshire and we are delighted that our world-class destination has been
recognised in these prestigious awards. “We have so much to offer, from
specially-protected landscapes, adventurous outdoor activities and award-winning
attractions to rich history and heritage, quality accommodation and delicious, locally-produced food and
drink – so it’s brilliant to be rewarded in this way. “The area saw a 13.5% increase in overnight stays
with more than 42 million overall visitors – and these awards clearly showcase how the Peak District and Derbyshire is a top-quality choice for both domestic and international visitors. Hopefully, we will achieve even greater things in 2020.”
14 CHAMBERconnect Winter 2020
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