updates A Fresh Look for Brooklands
By now, you will have hopefully seen the new Brooklands logo and branding that was rolled out through July. It was decided at the beginning of 2019 the logo that had been in place for more than a decade needed to reflect the changes the Museum has seen over the last few years. Additionally, it was important to create a new impression to visitors who may have come here several years ago. The colouring of the new Museum logo is a clever reversal of the older one. The familiar BARC (Brooklands Automobile Racing Club) gold has become the background with the lettering standing out in racing green. The Members’ logo is the polar opposite of this with a racing green background, while Concorde retains the BA navy blue and the Hospitality division is finished in a sleek black and gold version. These four corners of the business now sit together as a family and is reflected in all communications and signage. It has also been agreed with the committee to change the BTM (Brooklands Trust Members) name to Brooklands Members. The journey onto the estate from the Mini Concorde
roundabout off Wellington Way includes this new look on the directional signage and there is now a vertical Car Park flag
Grand Prix Exhibition has a clean finish
There has been a lot of activity across the Museum as we prepare for the summer season. The Collections team have focused their energies on the ground in the Grand Prix Exhibition. Located in the Jackson Shed, this exhibition illustrates Brooklands’ legacy in one of the world’s pre-eminent motorsports, so we thought the displays deserved a polish. The programme of work was spread over two days, well timed for July heatwave. The gallery was cleared of nearly all the cars, which were relocated to the Vickers Suite. A top-to-toe clean followed, allowing the normally hard to reach places to be given a thorough going over. While this was happening, all the cars received a full clean ready to be returned to their sparkling home.
The cars were re-displayed by Wednesday morning, ready to
receive visitors. This was no small task and was achieved by a great team pulling together with support from external cleaners to get the job done. This is part of a programme of deep cleans and we will be looking at other key display areas in the coming months.
A new introduction to Brooklands The Museum now has an introduction exhibition and central to
this is a new film. Many of our visitors new to Brooklands Museum have a great time, but don’t always know much about our history – this film sets out the role and significance of Brooklands and the people who raced, flew and worked here, in just 5 minutes. Work started in May and over a six-week period we scripted, tested, edited and installed the final product into a repurposed section of the cycle exhibition. This location was chosen as it is closest to the entrance and helps set visitors up for a great day out. The space includes representative objects of what happened here, including a car, motorcycle, bicycle and a model aircraft as we couldn’t fit a full size one in. Each object is a testament to the ingenuity and adventurous spirit of the people of Brooklands. This work was funded through the National Lottery Heritage
Fund Aircraft Factory and Race Track Revival project and is part of the final phase of this funding programme.
Alex Patterson Director of Collections, Interpretation & Heritage 46 BROOKLANDS BULLETIN | SEPTEMBER – OCTOBER 2019
mounted on the lamp post, welcome signs and a new monument sign by the cycle racks in front of the Museum Shop. Upon entering, a new ‘You Are Here’ sign with an updated map complements the new trail guide, highlighting areas not to miss and making navigation easier. The marketing campaign is ambitious as we have been keen to show off our new look. As well as print advertising, poster ads have appeared in train carriages and platforms on the South West Railway network, banners on the sides of buses in the London, Middlesex and Surrey areas and we have placed digital ads with short video clips on social media and other websites. There was also a competition on Twitter to win a free day out at the Museum. To promote our Summer fete activities, we partnered with the Guildford Tourist Information Centre and provided their sales team with discounted entry cards to be given way free to any passing visitors and have placed posters in three key footfall areas in the town centre.
Paul Stewart
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