SPECIAL FEATURE
development and to offer products that inte- grate into an ever-evolving lifestyle. Bringing technology into retail gives shoppers a reason to be excited and surprised during their visit.” Last summer, Protect-A-Build unveiled a new kind of interactive point-of-sale tool called SleepTailor. This in-store display system not only simplifies the pillow selection process, it provides retailers with an engaging new de- vice that drives traffic into the store. Custom- ers simply walk up to a kiosk and answer a few short questions about their sleep habits and preferences. Using a proprietary algo- rithm and biomechanics model, SleepTailor is able to analyze this information along with image data and recommend the pillows that will provide the user with the proper support and alignment. With this advanced technolo- gy, SleepTailor helps boost consumers’ confi- dence in the selection process—and ultimately increases their post-purchase satisfaction. “What is essential to a healthy brand is con- tinued evolution,” explained James Bell, CEO
of Protect-A-Bed. “We began as a mattress protection brand, then evolved to offer best- in-class service, incredible technology, a suite of service essentials and over 40 pillows. Our next step is to help our customers live bet- ter than ever. We have done that through the creation of the REM-Fit brand store.” With the REM-Fit brand store, the compa- ny helps its retail partners transform a small portion of their showroom into a complete, end-to-end sleep system sales driver. This in-store build-out is eye-catching and infor- mative, creating a valuable incentive for con- sumers to come in to brick-and-mortar retail spaces. Covering everything from store de- sign and build-out to marketing, sales support and no-management web sales, this popular program has generated valuable incremental growth for retailers across the country. “With online competition, new alternative brands and other factors, many sleep retail- ers are feeling embattled,” noted Kevin Hous- ton, Brand Manager of REM-Fit. “The REM-
Fit brand store levels the playing field, by providing the tools and product that retailers need to compete.” With a keen eye for product innovation and consumer trends, Protect-A-Bed has not only weathered the challenges of today’s mar- ketplace—but remains poised for continued growth. At the heart of this success is the company’s enduring dedication to putting their retail customers first. The company consistent- ly works to ensure that its operational band- width is able to meet the growing demand. In recent months, Protect-A-Bed has expanded its national and regional sales team to better accommodate the needs of its partners. “At the end of the day, everything we do is to better serve our customers, and that’s the importance of maintaining our Partner- ship Promise,” said Rachid. “No matter how we evolve and grow, putting our customers at the center of everything we do, will keep us moving in the right direction.” Visit
protectabed.com
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