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Sleep Retailer Yesterday at 10:35am • Reverie recently enhanced its Sleep Coach program with additional content, more coaches and an elevated customer experience based on feedback and demand from its retail network.
“New introductions were few and far between; yet despite this, the outlook remained positive. From the manufacturer standpoint, the spring market benefitted from quality over quantity—as slower foot traffic allowed for more meaningful conversa- tions with the regional, furniture, big box and even online retailers. As a whole, the spring High Point Market served as a valuable opportunity to explore more creative retail opportunities.”
Spring Air Signs New Domestic Licensee
“The average consumer knows very little about what goes into making and selling a mattress. And that has left the door open for online brands to present them- selves as a more honest and valuable alternative. In order to combat the ‘mattress stores are greedy’ reputation, retailers need to adopt a more open and honest dialogue with their consumers about pricing, costs and value.”
Understanding The E-Commerce Shopper
Sleep Retailer Today at 2:15pm • “Adjustable bases are growing in popularity at the premium end of the market in Europe and the Middle East. Consumers are looking for greater design and product innovation and it is boosting our sales in these regions.” —Ergomotion, Inc. COO Johnny Griggs.
“Spring Air International has signed an agree- ment with Continental Silverline Products LLC to become its newest domestic licensee. ‘This is an important addition to the Spring Air family as we continue to grow our network of U.S. licensees by adding strong regional producers’ said Spring Air President Nick Bates. ‘This key territory will allow us to continue to build upon Spring Air’s already strong brand recognition.’”
ONLINE FEATURES Snooze News
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12 Sleep Retailer / Summer 2018 Brand Studio
A new destination for the latest bedding brand video content, Sleep Retailer’s Brand Studio is a chance to learn more about innovative sleep prod- ucts and gain a better understanding of the brands behind them.
“Even as online sales continue to grow, the majority of mattress shoppers still prefer buying in a brick- and-mortar retail store. At the same time, many of these same shoppers still rely on online resources for at least part of their buying journey. So how can mat- tress retailers build an omni-channel strategy that will engage these potential customers and convert their ‘research’ into actual sales?”
Sleep Retailer @SleepRetailer • 3:18pm
“Addressing an overlooked area where local businesses have been under- served, @PodiumHQ’s technology allows companies to conveniently communicate with customers,” said Sandy Miller, general partner at @IVP.
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