ACCESSORIES
PureCare Launches Top-Of-Bed Program In China
“We are very upbeat about the partnership and the commitment between Manwah and PureCare as a key part of our international expansion.”
By Christopher Schriever PureCare has teamed up with Manwah Holdings Limited to unveil the joint launch a top-of-bed program in 520 retail stores lo- cated throughout China. The roll-out of the program includes 400 of Manwah’s “Cheers Five Star” bedding specialty stores and 120 “Cheers Adjustables” specialty stores. As part of the agreement, these stores will fea- ture PureCare’s protectors and Sub 0˚ Pil- low Collection products. “PureCare’s top-of-bed products and Man- wah’s specialized mattress and bedding de- partments are a perfect fit,” explained Jeff Bergman, president and COO of PureCare. “This is another example of our worldwide leadership in the ‘health and wellness’ market through the pioneering and development of ‘technical textiles’.”
Founded in 1992, Manwah Holdings Limited is a flagship enterprise in the Chi- nese furniture industry, primarily engaged in the research, development, production, sale and related services of furniture prod- ucts and accessories. With more than 200 proprietary products that feature patent- ed technologies and quality certifications, Manwah’s distribution extends to more than 80 countries and regions. “We are very upbeat about the partner- ship and the commitment between Manwah and PureCare as a key part of our interna- tional expansion,” said Sean Bergman, chief marketing officer of PureCare. “PureCare continues to change the conversation in the sleep essentials industry placing the focus on health and wellness through the devel- opment and utilization of technical textiles. More and more we see this message being embraced globally.”
As the market for “health and wellness” products using “technical textiles” contin- ues to grow, PureCare has found continued success by expanding its presence abroad. This new joint program in China follows past expansions into Canada, Russia, Southeast Asia, Australia, New Zealand, UAE, Central America and the Caribbean. “We are very pleased to create a part- nership with this strong international brand, which features distinctive, superior quality products,” said a company spokesperson for Manwah Holdings Limited. “Our commitment is to create a sleep experience for our cus- tomers that is unparalleled by anyone in the mattress and bedding industry. Having our mattresses now married with innovative bed- ding accessories by PureCare helps to create that ultimate experience.” Visit
purecare.com and
manwahholdings.com
24 Sleep Retailer / Summer 2018
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