MATTRESS
Modway Furniture Introduces Luxury Boxed Mattress Collections By Elaina Hundley
In response to the ongoing popularity of its Aveline bed, Modway Furniture has devel- oped new luxury boxed mattress offerings. Priced as low as $88.25 at wholesale, the new mattresses include memory foam and innerspring collections and will be show- cased at the summer Las Vegas Market. “After the overwhelming success of the gel-infused memory foam Aveline mattress,” said Yonatan Gordon, marketing manager of Modway Furniture, “we worked with our research team to develop memory foam and innerspring mattresses that meet the needs of a new demographic of consumers—one that seeks premium luxury, affordable prices and convenience.” For consumers looking for the comfort feel of memory foam, Modway created the Caro- line and Sabrina. These mattresses are packed with open-cell and gel-infused memory foams
inside a portable, conveniently shipped box. For those who prefer the support of an innerspring mattress, Modway introduced three collections that deliver reliable comfort straight to the cus- tomer’s door: the Elysse, Jenna and Kate. The Elysse Mattress is a balanced hybrid of memory foam and innerspring technology, offering premium comfort and support packed into an easy-ship box. Layers of ventilated gel-infused memory foam and individually wrapped coils provide a restorative sleep solu- tion. Another pocket-coil innerspring mattress, Jenna has a tight pillow top and extra foam for plush yet supportive relief. Lastly, Kate is a firm mattress that delivers reliable support. Eager to help retailers increase their bot- tom lines, Modway designed the new col- lections to deliver high-quality mattresses at attainable price points—making them particu- larly attractive at the retail level. Visit
modway.com
The SSA Showroom Welcomes New Innovative Mattress Makers This Summer By Christopher Shriever
Celebrating 13 years of continuous presence at the Las Vegas Market, the Specialty Sleep Association (SSA) will host 30 different brands this summer, including 25 returning exhibitors and five brand new companies. As always, the space will feature a wide range of innovative technologies and designs. “We continue to serve as an advocate, a mar- keting platform for new companies, and sup- port for expanding entrepreneurial companies,” said SSA Executive Director Tambra Jones. New to the SSA showroom this year, Dreamzy Mattress delivers luxury at an affordable price point with its selection of mattresses. Made from the finest European
foams and fibers, these beds also feature cooling technology to help maintain a more comfortable sleep environment than other foam mattresses in the market. Each mat- tress is further enhanced with Bio-Ceramic textile fibers, which help to increase blood- flow. With double layer memory foam that adapts to the sleeper’s body, the mattresses are designed to dliver better posture during sleep. The flippable design allows customers to select either firm on one side and plush on the other, providing the marketplace with a mattress made for every body. Another new exhibitor, Grand Rapids
Bedding has partnered with CuTEC Fabric and Mountain Top Foam to bring consumers
copper-infused fabric and copper-infused la- tex with the new “Copper Infused Sleep Sys- tem.” Copper is used for its health and wellness properties, antimicrobial protection and restor- ative effect on skin texture. The CopPure Col- lection harnesses the power of copper by in- fusing Coppergel into the Continuous Comfort Cu29 latex comfort layer of the mattresses, as well as in the top fabric. These copper-infused mattresses transfer heat away, provide good airflow and offer soothing pressure relief and support for a better night’s sleep. Head over to
sleepretailer.com now to learn more about all of the companies exhibiting at the SSA showroom. Visit
sleepinformation.org
42 Sleep Retailer / Summer 2018
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