Mattress
Eclipse Pushes The Envelope On The Bed-In-A-Box Category With New Luxury Mattress By Christopher Schriever
In response to the popularity of its Velika luxury bedding program, Eclipse Internation- al is broadening the collection to include a bed-in-a-box design. Laska by Velika will give retailers a competitive boxed-bed de- sign that touts the same high-end European style that Eclipse brought to the market- place with Velika. As the bed-in-a-box business continues to
grow, Eclipse sees great potential in the lux- ury bedding segment of the category. Orig- inally thought of as an opening price point category, boxed mattresses have traditionally offered few upscale features. But Eclipse is moving to change that perception with the introduction of Laska by Velika.
“The successful launch of Velika and strong encouragement from retailers helped solidify our decision to design a model that could be easily boxed and shipped anywhere,” said Stuart Carlitz, chief executive officer of Eclipse International. “This enhanced boxed bed will feature the great upscale look and design that the original mattress offers.” Priced to retail at $2,999 in queen with a platform unit, Laska by Velika mimics the sig- nature Velika and features all-natural, lush materials. In adition to Eclipse’s two-sided, pocketed-coil sleep system with its LifeEdge perimeter-edge support, the new line also fea- tures a comfort duvet with Talalay Latex and luxury Pima cotton for additional comfort. Visit
eclipsemattress.com
Classic Brands Delivers An Upscale, Tailored Look With New Savile Row Collection By Gretchen Kast
Classic Brands is bringing a touch of central London to its Las Vegas Market showroom this summer with the unveiling of the upscale Savile Row collection. Named for the street that hous- es some of the world’s most famous tailors, this new three-model hybrid mattress line-up delivers an upscale look and feel at retail price points well below a custom-tailored suit. “This will give retailers an opportunity to
sell boxed bedding at price points above $1,000 and raise their average unit selling price, at very attractive retail margins,” said Mark Owen, executive vice president of sales and business development at Classic Brands. “The Savile Row collection is a premium col- lection that offers an exceptional value and will help drive sales of all premium products.” The technically advanced mattresses fea- ture two layers of encased coils and high-qual- ity memory foam as well as latex and gel.
30 Sleep Retailer / Summer 2018
Available in 12, 13 and 15.5 inch profiles, the mattresses sport fashion-forward knit covers that blend deep blue and gray hues that are reminiscent of men’s suits. “The comfort and support found in these lux- urious, yet affordable sleep sets will appeal to
young and old, male and female,” Owen contin- ued. “And you don’t have to order it from Lon- don and wait weeks for delivery. Like all Classic Brands mattresses, the Savile Row collection can be boxed and shipped by UPS or FedEx.” Visit
classicmattress.com
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