Product Focus
What The Organic & Natural Sleep Category Looks Like Today
By Elaina Hundley Today’s consumers are increasingly invested in creating toxin-free and sustainable sleep environments. Offering natural or organic products is an opportunity for retailers to meet this growing demand while positioning themselves as educators supporting shoppers in their quest for a safer, more restorative sleep system. Before stocking your showroom, it’s important to understand the different types of products that are available—as well as the various manufacturing processes, sustainable materials and organic certifications.
1 Organic Mattresses, Inc. (OMI) For nearly 15 years, OMI has gained the trust of retailers and consumers alike by promoting healthy sleep with pure and honest products designed to reduce exposure to potentially harmful chemicals found in many conventional sleep products. As one of the original certified organic mattress manufacturers in the US, OMI offered the first fully certified organic all-latex mattress in 2013, following its certification of an innerspring mattress product in 2008. Tout- ing an extensive list of product certifications and using a number of processes and tests to meet strict standards, OMI mattresses and bedding feature only the highest-quality, sus- tainable raw materials. OMI takes its dedication to clean, safe sleep several steps further; not only did the brand develop the first large-scale, dedicated organic sleep product manufacturing facility in America (“Eco-Factory), complete with but it designed an exclusive and proprietary ozone sanitization process to further purify or- ganic raw materials without the use of chemi- cals. In 2005, OMI became the first sleep-prod- ucts manufacturer to obtain GREENGUARD Gold certification for low VOC emissions; OMI mattresses qualify for LEED credits. The brand
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remains the foremost US-based sleep-prod- ucts manufacturer committed exclusively to the production and sale of certified organic mat- tresses and bedding.
Certifications: Global Organic Latex Stan- dard (GOLS)-Certified Organic Latex, Nation- al Organic Program (NOP)-Certified Organic Cotton Fill, Global Organic Textile Standard (GOTS)-Certified Organic Ticking, Oeko-Tex Human-Safe-Certified Latex, GOTS-Certi- fied Organic Thread, Flannel, and Canvas, GOTS-Certified Organic Barrier-Cover Fab- ric, GOTS-Certified Organic Wool, GREEN- GUARD-Certified Water-Based Natural Latex Adhesive, USDA-Certified Organic Botanical Latex Sap, Eco-Factory™ Sani- tized Organic Raw Materials, GOTS- and GOLS-Approved Production, Handmade in the USA, Certified by GREENGUARD for Low VOC Emissions, Consumer Product Safety Commission (CPSC) Flammability Tested and Passed 16 CFR 1632 and 1633, GOLS-Certified Organic Latex Mattresses, GOTS-Certified Organic Innerspring Mat- tresses and Bedding Products
2 Posh+Lavish Posh+Lavish uses natural components across four of its collections: the AuNaturale collec- tion, all-latex collection, Latex Topped Pocket Sprung Hybrid collection and CustomSides collection. Offering a diverse range of comfort feels, the Posh+Lavish mattresses made with natural materials last longer, breathe well, wick moisture from the sleeper’s body and deliver temperature regulation benefits. In addition to employing both organic cotton fabrics as well as Tencel faced fabrics made of wood pulp ex- tracted from the eucalyptus tree, Posh+Lavish ensures fire resistances using a four-sided solution of resilient, long-fiber wool buttressed by cotton. All of Posh+Lavish components are Oeko-Tex certified.
Certifications: Oeko-Tex Standard 100
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