MATTRESS
iSense Sleep’s New Comfort Control Mattress Line Hits Retail Stores By Elaina Hundley
Aiming to hit retail stores just in time for mat- tress season, iSense recently began shipping its new Comfort Control collection. Beyond providing a line of unique innerspring and foam mattresses with dual-zone, adjustable firmness support systems, the mattress man- ufacturer also offers retailers an immersive virtual reality experience to illustrate the in- nerworkings of its product’s construction and technology on the showroom floor. “It’s a totally new customer experience,”
said Don DePaulis, founder of the Orlan- do-based retail chain, Relax in Comfort. “The entire sales process is energized by
the virtual reality demo—a powerful sales tool that does an excellent job of both ed- ucating and entertaining the customer with the Comfort Control technology in all three support systems.”
iSense Sleep was developed with the goal
of increasing the number of comfort choices consumers can expect from their mattress. By offering a mattress that allows comfort adjustment after-purchase coupled with un- paralleled after-sale support, the company aims to help retailers increase average sales per unit and reduce return rates. iSense is intent on helping consumers find their optimum comfort level through its ad-
vanced comfort technology. If after the 120 night trial period the customer remains un- satisfied, they can return the mattress and choose another of equal or greater value. “The best innovations happen in times of need,” explained Paul Longman, iSense Sleep founder and CEO. “Right now, the mattress industry is at a crossroads and it can choose to spiral further into price wars or brands can elevate themselves and the entire industry through a more robust prod- uct offering. The time is right for Comfort Control technology—and forward-thinking retail stores know this.” Visit
isensesleep.com
32 Sleep Retailer / Summer 2018
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
