MATTRESS
Tempur-Pedic Debuts Ultra-Premium LuxeAdapt Series
By Christopher Schriever Tempur Sealy is debuting the new Tem- pur-Pedic LuxeAdapt series at the summer Las Vegas Market. Following the intro- duction of the 2018 TEMPUR-Adapt and TEMPUR-ProAdapt series at the winter market, this new line-up is the next piece of the brand’s largest launch in history. The LuxeAdapt series includes more of Tem- pur-Pedic’s one-of-a-kind TEMPUR Tech- nology than ever and features an all-new TEMPUR-APR+ Technology for ultra-con- forming comfort. “This is the ultimate TEMPUR experience, and is made possible by our continuing in- vestment in breakthrough product devel- opment,” said Rick Anderson, Tempur Sealy
EVP and President, North America. “Be- cause of this commitment, not only are we able to introduce the most innovative prod- ucts in the market, we can also launch them on an accelerated timeline, and get them to our retailers as quickly as possible.” The introduction of the luxurious TEM-
PUR-APR+ Technology comes less than a year after the company’s groundbreaking TEMPUR-APR Technology debuted in the ProAdapt series. Building upon the brand’s unique contouring comfort, this new technol- ogy delivers the ultimate TEMPUR experi- ence for total relaxation. “The launch of the LuxeAdapt series builds on the largest Tempur-Pedic launch to date, and provides a logical and compelling step-
up story for RSAs,” Anderson added. “We are excited to show off the product to our retail- ers at Vegas Market, as the initial feedback has been outstanding.” The LuxeAdapt Series was designed to raise the bar even beyond the brand’s popu- lar Tempur Cloud Luxe and Tempur Contour Rhapsody Luxe mattresses. Retailing
for
$3,999 in queen, the LuxeAdapt series will initially include both soft and firm feels—pro- viding retailer’s with another innovative prod- uct offering at the ultra-premium price point. Looking ahead to the future, Tem-
pur-Pedic plans to debut the final piece of this launch—the new and improved Breeze series—in early 2019. Visit
tempurpedic.com
40 Sleep Retailer / Summer 2018
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