MATTRESS
E.S. Kluft Promotes California Luxury With New Aireloom Platinum Preferred Collection By Gretchen Kast
E.S. Kluft & Company is building on the suc- cess of its Aireloom line by adding a new eight-bed collection to the mix. Featuring the company’s signature Pacific Plaid cotton bor- der and designed with next-generation materi- als, the Aireloom Platinum Preferred will make its debut at the summer Las Vegas Market. The Platinum Preferred collection is built on the company’s patented Aireloom Lift, which elevates and supports the body through adaptive layers of comfort. Addi- tionally, each mattress in the line-up features Pocket-Flex coils, CelsionPlus Talalay Latex and eight pounds of cotton upholstery. The
line is topped with a Tencel multi-stretch knit ticking, which touts an exceptionally soft hand for added comfort. Sporting E.S. Kluft’s windowpane check Pacific Plaid fabric, the Aireloom Platinum Preferred line is sure to stand out on retail floors. “The entire collection represents the Cali- fornia aesthetic that we’ve built the Aireloom brand on,” said David Long, vice president of marketing for E.S. Kluft. “The collection is inspired by the simplicity and elegance of California living and delivers on our promise of delivering incredible craftsmanship and at- tention to detail in our designs.” Visit
kluftmattress.com and
aireloom.com
“The entire collection represents the California aesthetic that we’ve built the Aireloom brand on.”
Custom made pillows, hand made in Dallas to match your customer’s unique sleep style and physical size. Every pillow includes a monogrammed protector and aromatic lavender sachet, shipped to you within 48 hours.
Stock a few, order a lot more! Perfect for sleep and gifting. Set yourself apart from other retailers offering traditional fluffy rectangles.
Visit us at Las Vegas Market, Building C596C, to learn more about this unique concept. Never before have pillows been so personal.
“ We woke up convinced there was something narcotic WE SLEPT SO WELL!” —Wall Street Journal
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