MARKETING
Blu Sleep Spotlights Eye-Catching And Protective Pillow Packaging
By Gretchen Kast Blu Sleep Products is changing the industry perception of sleep product packaging and design with its newest innovation. The com- pany has developed a unique aluminum foil packaging that addresses many common issues related to storing and shipping pil- lows in addition to providing retailers with an eye-catching “grab-and-go” option. Since introducing its first pillow more than a decade ago, Blu Sleep has built a collec- tion of 20 different pillows that provide re- tailers with affordable, high quality products and excellent profit margins. With this new packaging, the company is delivering added value to the category. Each Blu Sleep pillow is sealed at the factory, which discourages any foreign germs or bacteria to get inside the bag. By eliminating any odor transfer from packaging, the airtight seal helps en- sure a more pure experience when the pil- low is used for the first time. Sealing the bag locks in the pillow’s natural essential oils— and ensures that it has not been opened
or touched by anyone before being sold to the consumer. Each pillow is compressed to roughly two inches flat, which makes them easier to stack and store in showrooms and warehouses. The pillow can be restored by simply peeling the “Sealed For Freshness” label on the back of the sleeve. To provide retailers with a more interesting selling proposition, each bag has a gusset at the bottom that allows the packaging to ex- pand with the pillow, making it stand up on its own. To complete the expansion process consumers simply cut open the bag at home. This new packaging also provides an instant visual appeal aside from the many functional benefits it offers. The lightweight bag is coated in a glossy texture and color of the Blu Sleep pantone, giv- ing it a notably modern look on the showroom floor. Visit
blusleepproducts.com
Danican Introduces Flexible New Private Label Container Program By Elaina Hundley
Danican is spotlighting its expanding private label program at the summer Las Vegas Market. In addition to showcasing its new TrueStuff line of certified organic sheets and linens, the company will introduce its “Less Than Container Load” (LCL) private label program, which was specifically de- signed to offer customers a more flexible and price-competitive option. “This is a new offering for our customers,”
said Thomas Frismodt, CEO of Danican. “We have recently had success in offering clients the opportunity to participate in our private label program with smaller order quantities for encasements, protectors and sheet sets.”
Prior to Danican’s test marketing, a full 20-foot container load had been the starting point in order to provide products as private label or at container load pricing. With this new program, the company can now offer these products at lower Minimum Order Quantities (MOQ) and ship them at more attractive pricing.
“In the past there may have been retail buy- ers and designers who resisted private label or their own branded protectors, encasements and sheets sets because they had to purchase a 20-foot container minimum to achieve the right price range,” Frismodt explained. “Now we have solved this problem; we will work with our clients to fit their needs. This new LCL program
is cost effective for our clients, allowing for a lower MOQ and a lower inventory commitment.” Danican’s worldwide Private Label Pro- gram is flexible and designed specifically to meet the requirements of retailers, distribu- tors and manufacturers. By delivering a cus- tom-designed product blend, the company is able to support customers both big and small. “Danican makes private labeling easy and profitable for our customers worldwide,” Frismodt continued. “Our focus is on our cli- ents’ needs, helping them to stand out by designing, developing, manufacturing, quali- ty testing and shipping the right product mix at the right prices.” Visit
danican.com
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