What are consumer show
producers saying...
The Philly Home Show, Philadelphia’s premier home improvement and remodeling show, showcases the latest design trends and DIY projects through hands-on workshops and celebrity pre- sentations at the Pennsylvania Convention Center, as does the Philly Home + Garden Show at the Greater Philadelphia Expo Center at Oaks, PA.
Both shows are produced annually by Marketplace Events, an international company responsible for 58 combined events within 26 markets.
The shows include innovative vendors, local designers and celebrity speakers who share their knowledge to help attendees find inspiration and ideas for their home renovations or décor proj- ects, and provide the opportunity to engage with the right people for these jobs, as well.
Marketplace Events partners with DDCworks for its paid media, public relations and social media needs. With each of these three components work- ing hand-in-hand, the result is content and exposure that is more engaging, and providing this content to a quali- fied audience translates to more aware-
ness and qualified attendees at each show.
“It’s important to us to have a qualified audience, not just large numbers,” explains Jenna Naffin, assistant show manager for the Philly Home Show. “We work hard throughout the year to iden- tify the right channels to market the show… to ensure we are reaching as many people as possible and finding attendees with projects in mind. We work with the local agency, DDC Works, who works to ensure our message is heard through media partners... We also look to… exhibitors and partners to let their audiences know about the show.”
For those exhibitors who return to the show annually, she notes, it is very important to keep booth displays fresh and new “Trends in home design and décor change each year and exhibitors need their display to demonstrate that they are changing with the trends. Some exhibitors completely rework their booth design each year to show what’s new and others simply update their photo gallery or slideshow show- ing new work they’ve done over the past year. The important part is showing the consumer that you have what they
Philly Home Show January 11-14, January 18-20, 2019
www.phillyhomeshow.com
are looking for and that they have the most up-to-date products and services at that given time.”
One trend of exhibit booths at the show is the creation of “mini showrooms” at the event. Many exhibitors don’t just have pictures, signs and literature, but instead bring a little bit of their store with them to the show. “We had many kitchens, living rooms, mini hot tub showrooms, decks, fences, and cabinet samples at the show this year,” says Naffin.
Attendees want to be able to see, touch and feel the product they are shopping for at the show. The most successful exhibitors build their space, bring sam- ples of quality products, or have a pic- ture gallery of past projects.
When attendees are spending a lot of money on a specific project, they want to experience it while they are shop- ping. Consumers also look for eye- catching displays as they walk the floor, so the more creative conversation starters in a booth, the better.
Next year’s dates already have been set for these exciting showcase events:
Philly Home + Garden Show February 15-17, 2019
www.phillyhomeandgarden.com
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