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agement company that has helped clients plan successful events for over 15 years,” says Ross. “We are dedicated to helping our clients host successful incentives, meetings and events that strengthen their brand, foster relation- ships with existing clients, and engage with new clients. We are experts in our field and have operated meetings and events for groups as intimate as 20 and as large as 10,000, both nationally and internationally. We pride ourselves in being able to take a strategic role in the management of a client’s meeting, special event or incentive program, while also managing the smallest details.”


When planning a resort outing, Ross notes that golf and spa often play an important role. “But we also have found that attendees are wanting other or more options. We look to partner with local resources for unique experi-


ential things that are indigenous to the region where the resort is located. We could visit a local coffee bean farm and they can learn to take the coffee beans and experience first-hand how to grind them down.”


When choosing a resort, Ross says that accessibility is of the utmost impor- tance, too. “It needs to be a destination that all attendees can access with little to no major issues. Secondly, flexibility of the venue to ‘think outside the box’ is important, and the venue must allow us to have that flexibility, as well. Our resort programs and clients certainly are not one-size-fits-all, and resort desti- nations need to be willing to get cre- ative and think differently as to how to use their space so we can achieve what we set out to accomplish.”


Requests that Ross and JR Global Events receive are pretty standard with


everything from room amenity deliver- ies to unique outside spaces for spe- cial dinner events, she says.


However, Ross adds, “We have been involved with groups where we com- pletely change the branding through- out the resort and that branding car- ries into guest rooms as well in order to completely immerse the attendee in the client’s brand.”


She adds that it is very important to know your audience well. “These things are crucial to any meeting or event and especially at a resort desti- nation. Think worst case scenario: you aren’t going to want to take a religious group to a clothing optional resort. The same goes for age and gender. Specific destinations appeal to certain demographics and attendees, and knowing this is crucial to the place- ment of a successful program.”


Ugh... not another meeting.


WoodlochMeetings.com | 800.453.8263


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