paigns, building openings, inaugura- tions) as well as assessment of long- term annual fundraisers and evalua- tions of in-house events planning capa- bilities. Additional services include assistance with sponsorship develop- ment, longterm collateral (like videos and displays), and the planning and implementation of events.
Their clients’ events at resort properties might include multi-day information sessions with client and headline speakers, children’s programs, golf and other outings, plus entertainment.
When looking for the right venue for a resort getaway, McCullough explains that getting the overall space that they need is the most vital. “Assuring that we have the right meeting space, the right mix of elegance and affordability, and overall amenities that fit with our audience are all important.”
McCullough outlines some sample guidelines she uses when planning a resort event. “Typically, we will need to have a property that is flexible with the amount of sleeping rooms required and that can give us some leeway on the cut-off date. For the most part, our events at resorts are for under 350 peo- ple, and can be as few as 60 attendees. Our resort events for one client hap- pen in Virginia, as well as Palm Beach and Naples, Florida.”
“The Florida events require the most flexibility, as the events happen in February during peak season. We have used the Salamander Resort and Spa in Middleburg, VA for over five years for our client’s signature event... and we have been very pleased with its servic- es and personnel,” adds McCullough.
“It is a three-day event and we buy out the resort,” she continues. “An opening
session happens on Friday night; sessions run through the morning on Saturday with featured speakers and panels; the lunch speaker is a head- line name; guests have their choice of afternoon activities - spa, horseback riding, zip line, bourbon or wine tast- ing, cooking classes; then there’s another informative panel on Saturday evening with dinner, followed by dessert and dancing; and a featured speaker with breakfast on Sunday. There also is a full schedule of chil- dren’s activities and meals for each age group that runs concurrent with the sessions and conference meals.”
Founder of JR Global Events, Jennafer Ross, CMP, offers an overview of her company’s services and what they look for when booking a resort venue.
“JR Global Events, Inc. is a Philadelphia Area-based meeting and event man-
EXCLUSIVELY FOR MEETING AND EVENT PLANNERS WEDNESDAY
JUNE 20, 2018 4:30PM - 7:30PM
Compete in this creative culinary challenge with representatives from Chester County hospitality industry. The best teamwork will be rewarded as the 2018 Chester County Champions!
The Desmond Hotel | 1 Liberty Blvd, Malvern, PA
Learn more and register at
BrandywineValley.com/CCCC
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