Get to Know the Brown Family
t’s a Tuesday morning in February at Sensational Host, an upscale cater- ing firm in Maple Shade, New Jersey. Approaching the commissary, you are overwhelmed as your senses are kicked into overdrive. The kitchen is filled with bodies moving around the sea of stainless steel tables and equipment. Sizzling sounds echo through the space as the Sous Chef sears the ribeye and the Executive Chef is finishing off a demi glaze… and that’s when the aromas of rosemary, garlic and thyme hit you.
The day has just begun.
The sales team of five heads to the conference room and the owner and operator Henry Gosik leads the meeting. The meeting is an in-depth review of operations of all catered events from last week. It is a debrief- ing of sorts for the Chef, Operations and Sales team to review the cre- ative ideas that were just line items on the event sheet last week and are now collective memories for the gala attendees, guests at the corporate open house, and five wedding receptions over the weekend.
Each team member discusses the highlights of the past week’s events and gives constructive criticism when needed. Henry turns the conversa- tion over to Cory Gosik, the Sales Director and also his son.
The sales team discusses implementing innovating ways to approach marketing to millennials, how to gain sales in corporate, and staying ahead of the Philadelphia demand. Henry chimes in with his favorite line
“If you see through John Brown’s eyes you will know what John Brown buys,” bringing the event producers back to the core values of the com- pany - understanding and knowing their guests. Henry doesn’t like the term “clients,” instead preferring “guests” or “friends of the family.” Keep the human connection alive is his point.
For the Gosiks and Sensational Host event executives, building relation- ships with the clients is just as important as having the right Port paired with a client’s request for Dark Chocolate Sea Salt Almonds atop Coconut Crème Brulee to finish a meal. The details of knowing a client are fun- damentally instrumental in the successful growth that Sensational Host has seen over the past three-plus decades.
“Everyone starts somewhere,” Henry states. Cory chimes in, “You have to go no further than my father’s business card to see that my dad real- ly means that everyone starts somewhere. Instead of him posting the certification initials that many in the industry have come to know, my dad has CCBW after his name: Chief, Cook and Bottle Washer.”
“Dad is a hands-on businessman,” he continues. “Our generational dis- tance has actually become a strength for our company. He had the vision to take his father’s deli and create a multimillion dollar upscale catering firm in South Jersey. He did it with handshakes, integrity and pure grit. Today, I complement those efforts with a knowledge of social media, the power of an Instagram Post, a Facebook video and SnapChat.”
SENSATIONAL HOST Ev ents
Catering
Gosik
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