Sport The Business of Sport
Launch of Ricoh Arena’s high-speed Wi-Fi service
Visitors to the Ricoh Arena can now connect their mobile devices to one of the best high-speed public Wi-Fi services in an events venue, free of charge. The 10 gigabit per second
internet connection, more than 270 times the speed of the average UK home, was turned on for the first time before Wasps’ Aviva Premiership clash with Sale Sharks. The Ricoh Arena has plugged
into the ground-breaking capacity and speed as part of plans to become one of the best- connected events venues in the UK. The UK’s largest
alternative fibre network provider, CityFibre, is supplying the
ultra-fast network to the Ricoh Arena – capable of streaming content to tens of thousands of people simultaneously. It comes after the Ricoh Arena announced a ten-year partnership with leading technology company Ericsson, which has laid the infrastructural foundations for the ultra-fast internet connection via its Small Cell as a Service technology, which breaks down mobile data to enable thousands of visitors to receive content at the same time. Nick Eastwood, CEO at the Ricoh
Arena and Wasps, said: “This is much more than simply enabling sports fans to check scores or business people reading emails on their phones – it’s about revolutionising
the way people experience live events with their smartphones and tablets when visiting the Ricoh Arena. “The huge bandwidth connection
provided by CityFibre, combined with the widespread Wi-Fi infrastructure laid out by Ericsson is laying the foundations to enable us to do that, with the Ricoh Arena being one of the only events venues in the UK with this powerful level of capacity and speed.
* Wasps have appointed a senior sports and live events industry figure as their new commercial director. Stuart Cain has joined the Aviva
Premiership club after seven years at the NEC Group as managing director – commercial marketing.
The benefits of studying a BTEC
Burton Albion FC commercial director Fleur Robinson (pictured) has joined forces with Olympic gymnast Max Whitlock and film director Jamal Edwards to promote the benefits of studying BTEC courses. BTEC stands
for Business and Technology Education Council, and is a certificate or diploma in a vocational subject awarded by this body. The new ‘I Choose BTEC’ campaign has been launched by learning organisation Pearson, and aims to inspire students and parents to consider a BTEC as their next step in their educational journey. Fleur Robinson says she
joined the campaign as her BTEC qualification had been invaluable in her success. She said: “I studied a BTEC
in business and finance, which was the perfect preparation for me to apply to university, and the practical skills and knowledge I gained from my course helps me in my day to day job even now. “Here at Burton Albion, we
Well connected: Wasps players making the most of the Ricoh’s wi-fi.
would always look to employ someone with a BTEC, because of the variety in skills is equips students with.” BTEC offers a range of
professional qualifications and is a route taken by more than one million students every year.
Royal Ascot renews partnership
Eventmasters Limited have been appointed by Ascot Racecourse as an official hospitality supplier for the 2018 Royal Meeting. The appointment signifies an impressive eight-year
working relationship between the Birmingham-based company and the iconic sporting venue. Royal Ascot 2018 takes place between Tuesday 19
and Saturday 23 June. Ascot Racecourse will, in 2018, be implementing a
number of key changes to the hospitality packages provided for the Royal Meeting. The facilities include private boxes within the main
Flag-tastic: race day at Ascot
grandstand, exclusive options for the Royal Enclosure and fine dining restaurants.
Themed and party-style packages will also be
available in the Village, which is located in the centre of the racecourse. Denise Sheasby, CEO of Eventmasters, said: “We are immensely proud of our Official Hospitality Supplier status at Ascot Racecourse. We look forward to providing another superb selection of corporate hospitality options for the 2018 Royal Meeting.” Craig Staddon, head of sales at Ascot Racecourse,
said: “We are looking forward to working with Eventmasters once again for the 2018 Royal Meeting. “Royal Ascot is five spectacular days of world-class
racing, style and of course fine dining and we look forward to welcoming guests once again next year.”
December 2017/January 2018 CHAMBERLINK 57
Sector Focus
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