[INDUSTRY NEWS]
who might otherwise not consider or even be aware of the opportunities available.” For information on the grants and
deadlines, visit
www.scr-foundation.org/ cicb-details/ y
GEARWRENCH® Introduces New Brand Identity; Launches Six New Products!
> GEARWRENCH®, a premier hand tool brand from Apex Tool Group, known for tools that deliver speed, strength, and access, has unveiled a new logo and brand identity. The rollout encompasses every aspect of the GEARWRENCH brand, including its logo, tagline, color palette, typography, and product design. “The GEARWRENCH brand has grown
remarkably over the past 20 years,” said Ray Smith, VP Marketing, North American Hand Tools. “We’ve undertaken this comprehensive new brand identity program to reflect that progress. This new visual identity will help communicate the high quality of our products,
our customer-focused culture, and our commitment to innovation.” The new GEARWRENCH® logo replaces
one that has represented the brand since it first appeared in 1996 when GEARWRENCH introduced the first professional grade ratcheting combination wrench. The new FORGE AHEAD tagline connotes the strength and power of the forging process combined with the forward-looking vision that has propelled the growth of the brand. “GEARWRENCH has had a reputation for innovation since the beginning,” added Smith. “The new FORGE AHEAD tagline will resonate with users in every market we serve, whether it’s automotive, industrial, commercial, or one of the many other places where you’ll find GEARWRENCH tools at work.” Since its introduction, the
GEARWRENCH brand has grown to include
not only wrenches, but a wide assortment of automotive and industrial hand tools, including ratchets and sockets, tool storage, torque wrenches, striking and struck tools, screwdrivers and nut drivers, pliers, and impact sockets. By the end of 2017, there will be over 4,100 different GEARWRENCH products.
New Products recently introduced by GEARWRENCH include the following:
Two New ¼” Drive Slim Head Ratchets
Available in 6 inch and 12 inch sizes with full polish chrome handles, the Slim Head Ratchets
Spreader Beams
Experts in the design and manufacture of standard and custom designed lifting equipment
● Modular Spreader Beams up to 400t in stock and available worldwide for distribution
● Modular Spreader Beams for 2–5000t and spans up to 100m /330ft
● Reduce your rigging weight and health and safety concerns by using the shackle-free Trunnion Spreader Beam system
● Experts in custom lifting solutions and projects requiring high QA standards
● All products fully tested and certifi ed with DNV Type approval as standard
For details of your local distributors in North America please visit our website
Active Link Spreader Beam
Trunnion Spreader Beams
Spreader & Lifting Frames
For more information contact Head Offi ce: +44 (0) 1202 621511 Email:
sales@modulift.com www.modulift.com
16
NOVEMBER–DECEMBER 2017
WIRE ROPE EXCHANGE
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