Hot Tub & Swim Spa Scene RETAILER FOCUS HOT TUB NEWS
Jacuzzi Expands Its Family Of Brands
With a strong focus on strengthening its swim spa offering, Jacuzzi Hydropool Hot Tubs and Swim Spas added Hydropool to its family of brands which already includes Sundance and Dimension One as well as Jacuzzi itself.
The Hydropool team will lead the global swim spa program for Jacuzzi brands and will have access to Jacuzzi’s global resources. David Jackson, Stephane Barralis and the Hydropool management team will remain in place and continue to run and expand the business as before.
The experience, customer relations and enthusiasm of all Hydropool employees and retail partners will be an important aspect of our shared growth and success as we move forward together. “Jacuzzi and Hydropool have much in common, especially our passion for building products consumers love and our strong commitment to the success of our retailers. We are very grateful for our amazing employees and valued customers that will continue to be vital to our success.”
Jacuzzi is committed to assisting Hydropool’s retailers to grow and expand, it says: “We are extremely excited about the addition of Hydropool to our existing spa business,” says Bob Rowan, CEO Jacuzzi Brands LLC. “The company is complementary to our core business and is led by an exceptional management team, which will remain in place and continue to operate independently.” “We are pleased to become part of the Jacuzzi family,” says
ABOVE: Jacuzzi has added the Hydropool brand to its stable of brands.
David Jackson, President, Hydropool Hot Tubs and Swim Spas. “By combining forces with Jacuzzi, we will be able move even faster to further unlock our significant growth potential. More details regarding an upbeat 2018 for Hydropool plans including products, marketing and continued growth, will feature the further development of its top-selling swim spa lines.
La-z-Boy Set For Spring Consumer Promotions
There are just a few strategic gaps for dealers wanting to get on board the La-z-Boy train, already fuelled by its top selling furniture range, but they are urged not to delay.
“If it was me going to open a retail store now, looking at how current marketplace looks set to perform, I would want sell a single power brand like La-z-Boy,” comments Lloyd Burden. “La-z-Boy ticks all the boxes,” he enthuses. “It is incredibly well made, unbelievably comfortable, as well as covering all budgets in the one brand, all backed by a fabulous sales story,” he says. “In the showroom environment, literally no customer cannot be tailored for with everything from an entry level price to an awesome top of the range spa that takes the spa experience to the extreme -- La-z-Boy has it all covered.
ABOVE: La-z-Boy dealers will benefit from a major spring promotion.
The Hydropool UK team is putting the finishing touches to a consumer promotional campaign for the La-z-Boy range of hot tubs which it will be driving this spring as part of its development of the brand across the UK.
8 Hot Tub & Swim Spa Scene HOT TUB NEWS 8 RETAILER FOCUS
Offering bespoke deals for new sign-ups, would be La-z-Boy dealers are urged to make contact for a no-obligation discussion with some tailored deals promised to individual retailers. La-z-Boy Tel. 07793 122552 Email
owrapson@lazyboyhottubs.com.
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