Swimming Pool Scene BUSINESS NEWS
Ocea Unveils New Web Window
ABOVE: Ocea’s new website acts as an on-line, interactive brochure.
Ocea automatic swimming pool covers has unveiled its new, industry-leading website designed to work as an on-line interactive brochure allowing visitors, including trade specialists and architects, as well as end users, to see all the aspects and benefits of the Ocea automatic swimming pool cover system.
Most importantly, it will serve as an enhanced sales tool for pool installers when project planning with customers. Managing Director Alan Thorne comments: “Because we strive to deliver unrivalled product excellence, it was important our new website reflects this.
“We set out to raise the bar when it comes to industry websites and I believe we have more than achieved our goal,”Alan adds. “The website is a valuable shop window and is packed with examples of pools featuring finished projects,” he said. “In effect, it
is also an on-line brochure that will play a vital role for both Ocea and its trade customers.”
Working effortlessly on mobiles and tablets as well as desktop PC, one of the stand out features of the website is an interactive colour selector which demonstrates colour changes across the Ocea cover range.
Sections includes education on slat profiles and their suitability for projects, variations on installation techniques and information on the benefits of choosing Ocea covers to pool owners.
Ocea Automatic Swimming Pool Covers Tel. 01993 707910
www.oceacovers.co.uk
Black Friday and Cyber Monday Sales Boom
Thanksgiving, with the British market adopting the tradition in recent years. For suppliers to the residential pool market these savings are a huge draw from people looking to secure an installation in preparation for the summer.
ABOVE: Company’s like Wensum Pools boosted extra trade with Black Friday promotion.
Pool suppliers experienced a surge in sales at the end of November thanks to the increasingly popular special sales days. The American tradition sees prices plummet on the day after
Andrea Morrison from Wensum Pools said the sales were a timely boost. “Drumming up sales this time of year is always a bonus. We have been running sales through the week with up to 50 per cent off. “It’s doing well so far but we will have to see how it goes on the big day and we are opening on a Saturday which we don’t usually do – it will be interesting to see how that goes.” The Norwich-based company are Endless Pools dealers, leading hot tub retailer and long-term partners with Certikin. Wensum Pools Tel. 01328 838834
www.wensumpools.co.uk
Swimming Pool Scene BUSINESS NEWS 48
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