Sport The Business of Sport


Eventmasters gets out of the gate at Aintree


When it comes to horse racing, hospitality supplier Eventmasters can claim it is way ahead of the rest of the field. That’s because as well as


arranging hospitality at race meetings, as it has done for more than 30 years, the company also owns several race horses. Among them is high-flying ‘Monbeg Legend’, who is quickly establishing himself as Eventmasters’ flagship horse, with several key victories to date.


‘Is it too much to dream that he could reach the dizzy heights of Imperial Commander?’


Monbeg Legend opened his


account with a tremendous 27 lengths victory at Southwell and has since repeated that fine performance with two more victories at Worcester, winning by 1¼ and ¾ lengths respectively. Monbeg Legend is due to feature


in a number of hurdle races this year, before embarking on his novice chasing career next season. As well as winning races,


Eventmasters is also busy on the


hospitality side of racing, and has unveiled a new venture with Aintree Racecourse involving a brand-new hospitality facility which will be on offer for the prestigious Grand National Festival next April. This luxuriant restaurant facility


overlooks Aintree’s famous starting line. The facility also offers fine dining and drinks. Denise Sheasby, managing


director of Eventmasters, and part- owner of the late Cheltenham Gold Cup winner, Imperial Commander,


A day at the races: Monbeg Legend at Worcester racecourse


said: “To announce an exciting new venture with Aintree, home to the world’s most famous horse race, is a wonderful step forward as we look to deliver our consistently impeccable and unrivalled corporate hospitality service. “It is also extremely exciting to


be involved with Monbeg Legend, is it too much to dream that he could reach the dizzy heights of Imperial Commander? “Hopefully he can propel us back to the top table.”


Brewers support for charity


Championship soccer team Burton Albion Football Club and tyre firm Pirelli have donated £2,500 to the locally- based Brain Tumour Charity. The cash has come largely


from supporters paying to use the Pirelli staff car park during home matches at Burton’s Pirelli Stadium ground. This raised £2,100, and Pirelli have added another £400. The Brain Tumour Charity


funds medical research and supports those affected by brain tumours. The Pirelli cash is in support of a local resident, Rebecca Brookes, who has herself raised more than £8,000 for the charity. Her fundraising efforts


began when her husband was diagnosed with a brain tumour earlier this year. Pirelli UK chairman Dominic


Sandivasci said: "We are delighted to be able to support Rebecca in her quest to raise as much money as possible for The Brain Tumour Charity.” • Burton Albion has gained another sponsor for this season, with United Pallet Network (UPN) agreeing to back the team. UPN’s logo will now feature


on the team’s shorts for the remainder of the season.


Skier smashes record with help from Jaguar


Former British Olympic skier Graham Bell has set a new Guinness World Record – with the help of the new Jaguar XF Sportbrake. Bell broke the record for the


fastest towed speed on skis, pulled by the XF Sportbrake. After only a couple of practice


attempts it was clear that Bell and the XF Sportbrake were more than ready for the challenge. He went on to smash the target


set by more than 47mph, achieving an average top speed of 117mph at Jaguar Land Rover’s Arctic Revi Test Centre in Arjeplog, Sweden. With temperatures of -28C, it


was a stern challenge of the skier’s physical limits and the premium estate’s performance. The existing record stood at a


fraction under 70mph, but with the


XF Sportbrake’s all-wheel drive technology, Adaptive Surface Response (AdSR) and All Surface Progress Control, it comfortably hit the speeds required to set the record. Jeremy Hicks, Jaguar Land Rover


UK managing director, said: “The XF Sportbrake's superb traction, handling and high speed stability made it the perfect choice for this speed record attempt. “We’re extremely proud to have


supported Graham in this incredible world-beating achievement – it’s this kind of trail-blazing activity that really tests our cars to their limits. “The XF Sportbrake builds on the


success of the saloon and has all of the advanced all-wheel drive (AWD) technologies and aluminium-intensive architecture that have made the XF a multi- award winner.”


Sector Focus


Downhill all the way: Record breaking skier Graham Bell


November 2017 CHAMBERLINK 61


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72