Sector Focus
Manufacturing Demand from Asia improves sales
HydraForce Ltd, the Birmingham- based manufacturer of high performance electrohydraulic controls, has reported a phenomenal surge in sales in 2017 thanks in part to a significant increase in demand from Asia for its manufactured goods. HydraForce is predicting that
turnover will exceed £70m this year at its Aston, Birmingham factory, up by around 35 per cent on last year. The company employs almost
500 people at its Aston Hall manufacturing facility. The award-winning
manufacturer, which occupied brand new purpose-built factory at Aston Hall Road in 2015, has
increased the number of products it manufactures and sells across Europe, China and India. The company designs and
manufactures high performance hydraulic valves, manifolds and electro-hydraulic controls for a variety of off-highway industries including farming, construction, marine, material handling, mining and forestry. The new orders are for onward
sale to its Asian distributor network, for the construction
industry, and the increase in production has meant a boost to employee numbers too. The company plans to retain a
new night shift introduced earlier this year to meet customer demand, and is currently recruiting across all of its shifts. In addition, the company is
recruiting across its engineering, finance, purchasing and customer service teams. Tony Brown, managing director
at HydraForce, said: “We’ve asked for, and received, commitment from every member of staff to help HydraForce meet demand for our products. Our fantastic workforce is rising to the challenge.”
HydraForce, which celebrated 29
years in Birmingham this year, was the first manufacturer to commit to the Advanced Manufacturing Hub, one of six economic zones identified by the city council to drive Birmingham’s future growth ambitions. It has enjoyed sustained growth
over three decades thanks to high standards and a loyal workforce, the majority of which live within a ten-mile radius of the factory. Tony added: “More than 80 per
cent of the product we build in Birmingham is exported. “This is a really good news story
for British, and Birmingham, manufacturing.”
Tony Brown: fantastic workforce
How’s your WORKFORCE WELLBEING?
Improve productivity and staff retention
Build confidence and resilience
Bespoke wellbeing packages for your workforce ”
5th Floor, Chamber of Commerce House B15 3DH 58 CHAMBERLINK November 2017
call: 0121 456 7820 or email:
info@gatewayfs.org
0844 88 44 705
letstalk@marjolo.co.uk www.marjolo.co.uk
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