BUSINE SS
fatty acids, I knew what he was saying and started to take him more seriously. This soon led to me realising hemp is the most nutritious and useful plant known to man. I re-read Fats That Heal Fats That Kill by Dr Udo Erasmus and found that hemp was only awarded a paragraph. I sought a meeting with Dr Erasmus in the USA and asked him why was hemp only given a token mention. He explained it was due to the stigma surrounding hemp that he did not put his name to it, despite it truly being one of the best foods ever.
HEMP SEEDS AND MY MISSION From this meeting, my young, idealistic self immediately decided this was to become my mission – to tell the world that hemp seeds are fantastic. I headed back to my country of birth and sought volunteering to help spread the message to anyone selling this super seed. I was disappointed to find no one. I scoured the infamous Emperor Wears No Clothes by Jack Herer and learnt that Eastern Europeans had always consumed hemp seeds as a traditional food. Dylan had a friend who made hemp clothing in Hungary who offered to take me to meet the farmers to discuss what they did with the seed. I travelled a long way and discovered they were hand cutting and hand thrashing (harvesting) their small plots of hemp for the seeds that they were using in their traditional soups. In Hungary I purchased my first ton of
hemp seeds, knowing I was supporting a great local traditional farming family.
The product was shipped to me in the UK where I quickly realised it would be a challenge to sell bird seed to the masses. Instead, using my knowledge regarding nutrition and other nuts and seeds also containing essential fatty acids I developed a recipe with a small bakery to prepare what I considered a tasty snack bar. Instead of educating people about
hemp I had the notion that if people ate a tasty snack bar, their bodies would recognise the much-needed nutrition and their brains would communicate ‘buy that again!’ They would, in my words at the time, be addicted to healthy nutrition.
MY FIRST BIG HEMP SUCCESS I made a name up, the 9bar (nine ingredients, nine grams of protein per bar, and other meanings of the 9bar that only some British people may understand), created some packaging on my home computer, and went about selling to family and friends, then local health stores. They suggested I promote at a trade show, and I did a few. Long hair, trestle table, and home printed promotions were all I had and yes, I did look strange and was mainly ignored. That was until I promoted at the largest health food trade show in Germany – BioFach. There a Canadian- born gentleman living in Germany said, “I understand your concept – when can you deliver 10,000 snack bars for me to sell in Germany?” My first success! I rushed back to discuss with my manufacturing partner
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in Anglesey in North Wales, UK. His response to my good news was, “Sorry, I am too busy." I was devastated. Thankfully he continued with an offer to introduce me to another manufacturer that may help me. That new manufacturer took a lot of persuading. 10,000 was a big number for me, but for them was a small minimum order quantity. They asked me why they should do it and not focus on their 30+ other snack bars they were making and selling hundreds of thousands of. They employed around 20 people at that time. I explained that hemp was a
sustainable plant and its many uses as a crop that could support local small farmers. I told them how hemp can improve their soil and sustainability as a rotation for other crops whilst using less water. I also informed them about how the seed can be harvested not only for the nutrition, but for the stalk that could be made into textiles, building materials, bioplastics, car parts, and more. He agreed. That was in 1996. Two decades later, that manufacturer employs around 400 people and most of their production is dedicated to the 9bar, which has led to massive growth and success in selling hundreds of millions of snack bars globally.
SPREADING THE WORD TO AUSTRALIA This success led me to realising my theory about the body needing nutrition packaged in tasty food products. I decided to move my focus from running a successful company to consulting with
Positive Neuroplasticity Mindfulness-based life coaching
Psychic / Medium / Clairvoyant / Tarot Reader or Qualified Intuitive / Spiritual Counsellor and would like to work from home at your nominated times via the phone then call 0438 616 233
If you are a…..
Michael Bartura
56 JUNE 2017
NATUROPATH NUTRITIONIST HERBALIST
Taking you back to nature Specialising in the treatment of: - Hormonal Imbalances - Weight Loss - Autoimmunity - Skin Conditions - Mental Health - Digestive Health
Healthcare rebates available
Bec Farah (BHSc) 0451 956 909
0499 422 994
www.positiveneuroplasticity.com.au mindfulness4you@gmail.com
www.bectonature.com.au
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