MARKETING ROUND-UP L


BY PAUL COLLIER, DIRECTOR OF MARKETING, IFS EUROPE WEST


ooking back at 2016, I can clearly see an increase in the capabilities, programmes and ultimately results from the


continued improvement of the mar- keting function here at IFS. Having laid the foundations dur-


ing 2015 for a more enhanced digital experience, the group overall experi- enced large increases in volume of traffic and quality of engagement through our various digital platforms such as IFSworld.com, LinkedIn, Twitter and others. Here in the UK, we saw large


increases year-over-year in all indica- tors of awareness and interest in the company, and saw similar patterns of behaviour in France and Iberia. This is testament to the technology chang- es we implemented over a year ago, but also points to more effective work by the team in positioning IFS, our capability and people in the correct context for our chosen markets. Our current global marketing


campaign (above, right), launched in the UK in June, is on track to far exceed previous campaigns in terms of the number of people it reaches, as well as the direct interest it generates back into IFS – something borne out by our ongoing business success, which you can read about on other pages within this magazine. Press coverage in the UK has


increased some 40% year-on-year, and, whilst absolute volume tells one story, another important fact is that what IFS has to say or comment on is being picked up by some of the key publications in the general business press, as well as the more specialised vertical industry press. If you have not already seen the publications, I’d encourage you to read the supple- ments we’ve been featured in with the Sunday Times and the Times on Project Management and


20 IFS WORLD OUR CURRENT CAMPAIGN ON DIGITAL TRANSFORMATION


GO BEYOND BUSINESS ANALYTICS —PREPARE FOR WHAT’S NEXT


Knowing what’s happened in your business is relatively easy. Finding out why it happened is often more difficult—unless you have enterprise operational intelligence (EOI).


IFS EOI leverages all relevant data within a business to provide deeper analysis and greater insight into business performance by looking ahead, not backward, enabling you to map, monitor and manage your business with proactive and automated actions that keep it on-strategy leading to increased revenue and reduced costs.


Find out more. IFSworld.com/EOI


INDUSTRIAL MANUFACTURING IS TRANSFORMING.


BE PART OF WHAT’S NEXT.


Digital technology is revolutionizing the ways manufacturers think, plan and act. Just connecting remote devices and machines can cut service response times by


up to 90%. Manufacturing and project ERP software can help exploit the Internet of Things, enhanced connectivity and streamed data to grow margins and revenue.


At IFS we believe that our customers shouldn’t just react to what’s next, they should lead to make it happen.


Find out more. IFSworld.com/manufacturing


Manufacturing respectively as just two examples (below, right). Looking ahead, we’ve already


started to raise the bar for 2017 in how we operate as a marketing func- tion. We’ve been joined by a new team member, Kristina Flickinger, who’ll be focusing her efforts on the Aviation & Defence and Service Management sectors as well as fur- ther enhancing our digital marketing capabilities. Kristina brings a wealth of experience within the Service Management sector and joins us from IFS in North America where she spent the last 2 years prior to joining the Europe West team. This issue of IFS World includes


our first joint customer references with the Anthesis/Jacopa story (on page 6), and the Cooper Software/Eminox story (on page 12) – a feature I’d expect to see more of in future editions as our partner capabilities and successes con- tinue to grow in the region. From Spring onwards we’ll, of


course, be attending many industry events with a noticeable addition this


year. During May of 2016, IFS UK ran the Digital Britain Event in London. This year we’re teaming up with the COMIT (Construction Opportunities for Mobile IT) commu- nity at their Annual Conference on May 24th-25th, and we’d love to see you there – more details can be found on page 5. n


q RACONTEUR SUPPLEMENT IN THE TIMES INDEPENDENT PUBLICATION BY raconteur.net #0416 22 / 11 / 2016 MANUFACTURING FUTURE OF 03


SHAPING THE UK’S POST-BREXIT INDUSTRIAL STRATEGY


Manufacturing can narrow the trade gap and reshore production to the UK 08


EFFICIENCY OF PRODUCTION


Top strategies to solve the productivity puzzle


10


MAKING CARS OUTSIDE THE EU


What do car makers need to secure future competitiveness?


15


GET PERSONAL AND CUSTOMISE


Manufacturing is adapting for a personalised market


YOU CAN SEE CHANGE. BUT CAN YOU DO CHANGE?


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