ADVERTISING FEATURE
lunch in London’s Mayfair by the Moroccan National Tourist Office (MNTO), following a campaign run in Travel Weekly. Travel Counsellors’ Vikki Coe
took home first prize, winning a MacBook Air, Apple Watch, iPad Air and iPhone 6. The second prize went to
Maureen Hill, senior travel consultant at Spear Travels, who won a MacBook Air. The pair had made the highest
number of bookings to Morocco in a trade incentive launched by the tourist board in March. The incentive is part of a wider
trade campaign by the MNTO that includes workshops, supplier events and fam trips throughout the year. A networking event will be held on September 6 in London with
MOROCCO REWARDS MAGIC DUO T
wo top-selling agents to Morocco were rewarded with Apple products and a slap-up
120 UK agents and operators and 50 suppliers from Morocco due to attend. Three fam trips are due to take place, in September, October and November. Amine Boughaleb (pictured), UK
director of the MNTO, said there had been an uplift in bookings to the destination following the campaign. “What’s happening in France,
Syria, Turkey, all these things are frightening, but the FCO does not advise against travel to Morocco, so it’s business as usual,” he said. “The beginning of the year was a little difficult for us in terms of bookings compared to the same period last year but from April we’ve seen it go back to normal. “We got great exposure from this campaign, gaining a valuable reach with the trade which I think has contributed to the improved performance in bookings.”
visitmorocco.com
VIKKI COE, Travel Counsellors, Portishead, Somerset “The campaign focused my mind on selling the destination more, especially last winter when there were limited places close to the UK
with guaranteed sunshine. I’ve sold Morocco a lot over the years. If you have a client looking for a week I’d advise to split it over Essaouira and Marrakech. If they have 10 days to play with I would suggest this plus a trip to the Atlas Mountains. I’m confident about quoting families for the activity trips on offer with firms such as Explore as I think the more affluent customers don’t want just a week on a beach. There is something to suit all kinds of clients in Morocco.”
MAUREEN HILL senior travel consultant, Spear Travels, Sturminster Newton, Dorset “I’ve been to Morocco and loved it. It’s got everything – shopping, golf and beaches, and it’s not that far away. Plus, the food – it’s where
east meets west at its cultural best! This all makes Morocco very easy to sell.”
Selling Morocco: winners’ tips
Marrakech
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