INDOOR CYCLING “Put on classes for
families. Families who are active and eat together are healthier, but there’s a
shortage of opportunities” Lou Atkinson
every spot in the room. This tends to be most easily accomplished with the stadium-seating set-up. Cameron Chinatti
Aesthetics are important: not too white and bright. A cinema-like atmosphere is more forgiving for those who don’t want to feel so exposed and visible. Also it’s important not to have bikes pushed so close together that people can hardly squeeze through – you need to make people feel comfortable. Laura McStay
One far-too-often forgotten ingredient in studio design is a fresh scent. Smell is proven to elicit strong emotional responses, and influences our rating of people and places. It’s key to making your studio appealing to newcomers. Gary Warren
GOING VIRTUAL
Virtual classes are good way in to cycling for those who haven’t tried the concept before: 55 per cent of those who attend virtual classes are first-timers, testing out a class and building confidence before they go into a live class. Les Mills is releasing a bunch of new
cycling programming, including our immersive class – The Trip – which we believe will engage new audiences, drawing people in thanks to its wow factor and helping ensure the experience is as entertaining as it is hard work. Phillip Mills
Virtual reality, where you control what happens on screen, really engages the brain. Add in an element of group interaction and competition (managed, so as not to demotivate people) and you create an environment where people want to keep participating. We’ve found this keeps even those people who don’t normally like to work out on bikes exercising for longer: ladies who don’t exercise much prefer to be given a
WebRacing takes its offering outside health clubs, to draw a more diverse audience
course to complete rather than a set amount of time or distance. Duncan Lawson
PERSONAL EFFORT
MYZONE’s heart rate-based system creates a level playing field in classes by giving feedback to individual participants based on how hard they’re working – which is in their own control – rather than power output. If anything our approach favours the
more unfit, because they hit the higher heart rate zones faster. Rewarding people for the effort they’re putting in is very motivating. Jonathan Monks
Data can improve both motivation and efficiency of the workout. Although initially it can be confusing and intimidating, if instructors and PTs educate members on how to use the data, it helps more people understand the benefits of cycling – teaching them how to work more efficiently, achieve better results and track their progress. Richard Baker
NEW AUDIENCES
Schwinn runs special populations training, teaching instructors to feel confident with people who might be nervous in their classes. There are courses for coaching under-18s, mature people and pregnant/post natal women. One key benefit for clubs is that classes for these groups of the population can be run in off-peak hours.
78 Read Health Club Management online at
healthclubmanagement.co.uk/digital Put on classes for families: public
health research shows families who are active and eat together are healthier, but there’s a shortage of opportunities for families to be active together. Offer classes with a variety of
structure and intensity, such as a recovery class for those getting over an illness or injury, or a rehab class for sufferers of stroke or cardiac disease. It’s advisable to hook up with local programmes, physios or sports injury specialists to make sure classes are safe. Lou Atkinson
Children love acknowledgement and recognition of their successes – that’s key to getting this group involved. Expresso’s HD Youth bike targets the youth community by incorporating fun, tracking goals and reinforcing accomplishments. The bike provides an interactive and virtual experience, including video games that encourage exercising to attain higher level status. Tracy Morrell
Reaching out to other locations beyond the club can be a great way of spreading the message. We’ve taken WebRacing to the Tour de France in Yorkshire; to Bloomingdales; and to the Nuffield Orthopedic Unit Oxford, to introduce cycling to children who fear exercise due to long-term chronic pain. The entertainment aspect meant the children saw it as play rather than exercise and overcame their fears. The physios saved their personal bests and challenged the children to beat it on the next visit. Duncan Lawson ●
August 2015 © Cybertrek 2015
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